Marketing & Events Executive - graduatejobs.com

graduate-jobs.com

Who will you be working for?
graduatejobs.com is the leading student and graduate careers website, connecting employers with top graduate talent. With over 20 years of experience, we understand how daunting it can be to secure a job after finishing university, so we make is simple by having hundreds of opportunities to search and apply for across all sectors and locations.

We are part of the Unseen Group, a collective of brands providing opportunities and choices for the next generation of talent. Although the group consists of many brands and divisions, we’re all aligned by our shared values and sense of purpose. We’re upfront about these values and are looking for people who really see themselves in what we stand for:

Show up. Every day. We celebrate achievements but are not defined by them - we know the next one is just around the corner and we’re always excited by what’s to come. Every day we bring fresh energy, enthusiasm and passion - not just for the end goal, but for every step along the way.

Be curious. Be seen. We grow through getting involved, raising our hands and learning from one another. We stand up, challenge what we see and ask ourselves: what else could be possible?

Not afraid to be afraid. We’re into breaking things, changing things and being brave. We bring scary ideas forward and see where they can take us. Sometimes they work, sometimes they don’t, and sometimes they change everything.

No fluff. No bluff. Just be yourself. We know that to our customers, our audience and our team - integrity matters. We believe in being open, honest and upfront at all times. We bring truth and transparency to the table and appreciate people for who they are.

Take pride. The work you do matters. We get our kicks from being the forward thinkers that have a real-world impact on the lives of the next generation.

If you are still with us, let’s get into what we’ll want you to do:
Reporting directly to the Head of Marketing, you will be responsible for delivering effective engagement marketing campaigns that increase traffic user registrations and job applications for graduatejobs.com and our employer partners. This will include attending events across various UK universities as well as taking ownership of our content and social strategy.

Key responsibilities include:
• Manage and deliver our social engagement strategy, creating visual content that increases website visits and user registrations
• Attend on campus university events during peak seasons, representing the brand and advising on our event strategy.
• Build new and develop existing partnerships with universities and student partners to better engage and build our student and graduate audiences
• Liaising with our brand team in the maintenance and creation of marketing collateral to support our various sales and engagement initiatives.
• Write content for our advice hubs that resonate with our target audience and increases website engagement
• Track and analyse marketing campaigns, advising on future improvements and highlighting key successes
• Support our delivery team to ensure our employer partner campaigns are successful
• Translate student and graduate marketing activity into sales messaging that supports our B2B strategy

Skills and knowledge required:
• A minimum of one year experience in a similar marketing role with knowledge across B2C and B2B
• A creative but professional mind-set and being able to think of content ideas aimed at our target audience
• Willing to attend events nationwide
• Knowledge and understanding of content and social media marketing strategies
• Experience using Canva, Adobe Photoshop or similar design creation software
• A flair for writing, with a complete grasp of grammar and a sharp eye for proofreading
• Be comfortable and confident reaching out to students and universities both in-person and on the phone
• A great work ethic with an ability to work on multiple things at once with a can-do attitude
• Be highly organised, and detail orientated in your approach to work
• Can work well autonomously and as part of a team
• The ability to think strategically and have the drive to have an impact on graduatejobs.com to help grow and achieve our goals.

In addition to the requirements above, there are a couple of qualities that would be great for this role, these are:
• Knowledge or understanding of SEO
• Passion for helping graduates find their future career
Experience of paid social media campaigns

Why work for us?
• Hybrid working with a remote-first approach
• Unlimited holiday
• Help people find their dream career
• Life assurance policy
• Monthly work perks allowance

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