Lidl - Customer Loyalty Graduate Programme

Everyone who works at Lidl brings something unique to the table - but we also have a whole lot in common. We're curious, collaborative, and ready to make a tangible impact on where we work.

Just like you.

Step into the heart of Lidl's Head Office and spend two transformative years immersed in our Customer Insights and Customer Relationship Management teams, one year in each. This is more than a Graduate programme, it's a front-row seat to the strategy behind one of Britain's fastest growing supermarkets.

As a key player in our mission to be the first choice for customers, you'll analyse internal and external data to uncover what truly drives shopper behaviour. Your insights will help shape loyalty strategies, optimise campaigns, and turn everyday customers into passionate fans.

Closing date for applications: 19.10.2025

What you'll do

As part of the Customer Relationship Management and Loyalty team:

• Enhance the Lidl Plus app experience while balancing customer needs with business goals
• Contribute to trials and strategic projects aimed at boosting customer loyalty
• Streamline processes to embed successful initiatives into business-as-usual operations
• Present clear, data-driven results to senior leadership
• Maximise promotional investment through rigorous testing and analysis
• Influence customer behaviour through targeted, insight-led communications

As part of the Customer Insights team:

• Impact every part of the business, ensuring decisions are made based on data and insight
• Work with Panel Data, Brand Tracking, Customer Satisfaction and Ad Hoc research to find opportunities for growth
• Study the drivers of Lidl's performance and benchmark to other retailers
• Review product ranges to identify strong and weak items for Lidl and competitors
• Develop customer engagement strategies and tactics which can be implemented across the entire business, targeted at bespoke customer segments, or even on individual stores

What you'll need

• Minimum 2:2 degree (in any discipline), awarded in 2024, 2025 or 2026, but must be graduated by September 2026
• To be legally entitled to work in the UK on a full-time basis
• Already live - or happy to relocate - within a one-hour commute of Lidl GB Head Office in Tolworth, South West London
• Be passionate about the food retail industry
• Strong analytical skills and ability to interpret data
• Be assertive and confident in your communication skills
• Be self-motivated and able to work independently
• Confident to make tough decisions and cope with the pressure of demanding targets and tight deadlines
• Business-minded approach; commercially savvy and resilient
• Able to attend the assessment day on 11.12.2025

What you'll receive

• 30 days holiday (pro rata)
• 10% in-store discount
• Company Car
• Pension scheme
• Discounted Gym
• Plus, more of the perks you deserve

*plus an additional 10% non-contractual London Weighting allowance.

You're Lidl like us. We value diversity, equity, and inclusion, welcoming applicants from all backgrounds. Join us to celebrate individuality and grow in a fair, respectful, and inclusive environment.

Disclaimer: due to the high volume of applications we receive, we reserve the right to close a vacancy earlier than the advertised date. This is to ensure our teams can manage application levels while maintaining a positive candidate experience. Once a vacancy has closed, we are unable to consider further applications, so please submit your application as soon as possible to avoid disappointment.

If you're ready to get stuck in, want to get more out of your career and make a real difference, find your place at Lidl and apply now.