Posted on Thursday 12th January 2017, by James Howell
A leading UK bank measures brain activity and match graduate job hunters with their perfect graduate scheme.
The Royal Bank of Scotland (RBS) has opted to use brain scanning technology to help graduates decide which graduate scheme they are most suited for. As part of their tour of UK campuses and careers fairs, RBS uses a MindWave Mobile headset and tracks brain activity while graduates are shown a mixture of images and videos.
A spokesperson from RBS told the Huffington Post UK last week the results of the scan are interpreted by a clever algorithm.
"An algorithm is then used to look for spikes in brain activity. It then automatically generates which courses you might be most interested in."
Head of Marketing and Attraction, Kate Llewellyn-Cripps, says the campaign has been a success and students have found the activity engaging.
"Our campus tour has been central to our candidate attraction campaign this year - it grabs attention on busy campuses and allows us to have valuable conversations with students who perhaps wouldn't have normally considered Financial Services for an internship or graduate programme."
Image credit: Jesse Orrico