Difficulty Rating


Interview experience







  • Digital Marketing Analyst

    Difficulty Rating


    Interview process

    The interview process began with a 15 minute telephone interview with the head of 'Talent Acquisition'. After this, I had to complete an online numerical test.
    Finally, I was invited to an interview at their office in London: It began with an interview with the head of 'Talent Acquisition' who I'd spoken with on the phone, which involved questions about my CV and me as a person. Then, after about 15 minutes, she brought the Consultant from the head of the department they were recruiting for into the room. I had to present to the panel the 20 minute presentation that I'd been asked to pre-prepare, demonstrating the skills that would be required for the role, and that was then followed by another interview. This final interview involved more role-specific questions and lasted another 20 minutes or so.

    Most difficult question

    I was asked to describe the statistical methods used to analyse data, and the methods used to assess the strength of the conclusions made.

    As a Mathematics graduate they expected me to be able to talk about these confidently, however my degree contained very little statistics and I was expecting to learn on the job. I recommend brushing up on your statistics and data analysis methods such as A/B and multivariate testing before the interview.

    Interview tips

    1) Communicate as well as you can: it is a crucial skill in consultancy.
    2) Know your project: in the presentation, make sure you know your project inside out so that when challenged you can answer competently, and get back on track without feeling put-off or distracted.
    3) Brush up on your statistics knowledge (I was not clear enough on the exact processes an analyst goes through, and consequently was not prepared for these types of questions. I asked for feedback on my interview and they responded that this is why I did not get the job).

    Experiences at the assessment centre

    I was asked to give a presentation on one of their clients webpages and how I would perform tests to improve it. Although it was a formal set-up, as there were only three of us in the room it felt slightly more relaxed. In addition, there were regular interjections from the consultant, questioning my ideas and challenging my choices. I personally found this made the presentation less intimidating, as I was able to expand on the thoughts behind my ideas, further demonstrating my knowledge and research.
    In the interview, as well as testing my statistics knowledge, I was asked to describe my weaknesses and problems that I have encountered and overcome.

    Interview steps


    • Phone
    • 1:1
    • Group / Panel
    • Senior Management
    • Video


    • Numerical
    • Personality
    • Verbal reasoning
    • Psychometric


    • Assessment centre
    • Group exercise
    • Background check
    • Presentation
    • Competency based questions

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