Difficulty Rating


Interview experience







  • Graduate Sales Representatives - Coca-Cola Enterprises

    Difficulty Rating


    Interview process

    My initial telephone interview lasted 40 minutes,although it was supposed to take 20. It was a combination of an informal chat, competency and situational based questions.

    The chat was just as much of a chance for them to understand my reasoning behind applying as for me to find out more about the role. This was then followed by 3 competency based questions and 2 situational questions, this is easily answered by using the STAR technique.

    Afterwards they enquired whether I would be available for the assessment centre in a weeks time, but I wasn't as I would be away on holiday.

    What was key on this phone interview was building rapport with the recruiter and showing personality that the brand desires.

    A day later I got another phone call where they invited me to the assessment centre knowing that I would be on holiday, but I rearranged my flight to come home early.

    Most difficult question

    Describe a time where you have learnt something in the past and applied it to a problem you encountered elsewhere.

    Interview tips

    With this I think the key was personality and confidence, its a big brand and a big role so they are looking for someone who can step into with ease and build rapport quickly.

    Timing was also everything, they don't want people who take forever to make one simple point.

    Experiences at the assessment centre

    There were 10 of us candidates and about 10 assessors.

    We were first given a presentation on the company which lasted 30 minutes. We were next given 15 minutes to prepare a 1 minute introduction followed by a 4 minute answer to two competency based questions. We then went round the room taking turns to present our answer, I personally kept it under 5 minutes but others went on for 10-15 and the assessors were getting quite annoyed by this. The key here was engagement with the room, some did not get a reaction at all out of the audience.

    Next was a written case study where we were given an 1 hour and 15 mins to study a 20 page document and write two reports on it. I struggled here on the time, and didn't finish it.

    Next was lunch where we had the chance to chat informally to the guys at Coke.

    Afterwards was a 60 minute group discussion, watched by the assessors where we discussed our case study and come to a group agreement on what we thought the outcome and plan of action should be. Here they didn't want anyone to take the lead and dominate the group but give everyone a fair chance to talk which we were told we were the first group to ever do this successfully.

    Lastly was a 5 minute presentation on the case study and we were given 30 minutes to prepare. My presentation was with the head assessor and the presentation was quick followed by questions on how the day went and how I thought I performed. I was honest and said I performed well but thought I failed at the case study, so she asked me what I would have done differently next time.

    Interview steps


    • Phone
    • 1:1
    • Group / Panel
    • Senior Management
    • Video


    • Numerical
    • Personality
    • Verbal reasoning
    • Psychometric


    • Assessment centre
    • Group exercise
    • Background check
    • Presentation
    • Competency based questions

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