Kantar Worldpanel Interview Questions & Answers

I have only had a telephone interview so far but it was quite nice and relaxed. The lady I spoke to was friendly and easy to talk to. We spoke for around 20 minutes.

These are the questions I was asked:

From your CV, Tell us the main skills you have that are relevant to the role?
Why Market Research?
Why Kantar Worldpanel?

Tell us a brand you like and why?
What is this brands main threat?
How could they improve?

Where do you do your grocery shop?
Why do you shop there?
How do you go about shopping there and how do you go about making decisions on what to buy?
How could they improve their store?

Tell us about a news article you have read recently?

What advice would you give clients for surviving the recession?

What advice would you give clients for surviving the recession?

Research business concepts relevant to current market trends. Research ideas and strategies to improve businesses. I was told the interview would be based on knowledge of the company so to research the company well. However it was more like understanding and using their principles and what they do in case studies with the brand or grocery store I chose.

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Overall experience was very good.

The telephone interview was nice and simple. Someone called me after one week of applying and doing the online test. The phone interview involved questions relating to your knowledge of market research and the company (Kantar WP)-- best thing to do is research the company as much as you can. Also do some research on the industry.

There were two people at the final interview (both worked in different parts of Kantar worldpanel. They were very welcoming and kept a relaxed atmosphere. They asked questions that related to my degree (i.e. why did i study English Lit, and what makes me want to apply for a market research company). They asked me about previous experiences e.g. volunteering work, part time work etc. They also asked a lot of competency questions- make sure you have an example to back each answer.

Describe a situation in which you had to deal with a difficult client. How did you handle it and what was the outcome?

Don't be nervous, try to stand out from the crowd. Make sure to be yourself!! (important to be yourself, they even mentioned this a few times during the assessment). Do your research!-- make sure you understand what the job involves and what the company does.

The assessment centre lasted for the whole day (if you pass the first round). There are two rounds, first round involves presentations, logical reasoning test, and a hat game (where you have to discuss a question that is randomly picked out of a hat). IF you pass the first round, the second round involves a one on one interview and also a group exercise. The assessment was based in a lovely location in London and there were many applicants that attended (roughly 80-90 attendees).

I had 2 interviews with the line manager of the role and a current graduate employee on 2 separate dates. The first interview focused on the role and the company and my knowledge about both. The second interview focused more on myself and my own experiences including detailed discussions about my CV and placement role.

What are the biggest challenges the company and our clients will face in the future and can you describe a step-by-step process of how the company could go about resolving these issues and challenges?

Be calm and confident, research your CV and be prepared to be able to discuss each part in detail. Most important is to research the company and the role. Don't just say why you like the company and why you are a good, you need to convince them that you know the role inside out and why you are the best candidate for the role.

Very friendly and fun, the assessments themselves were split into individual and group exercises. The group assessments were most difficult as many candidates are trying to get their voice across.