Doing something creative, imaginative and fresh are key components of an entrepreneur. Additionally, if it is original enough and you shout loudly enough you can garnish enough attention through press coverage - they get the kooky story, the entrepreneur gets the exposure. It's a great skill to have and isn't easy which is why it is so highly regarded. Even if your entrepreneurial idea isn't, by its nature, long-lived it could stand you in great stead employment-wise, later on in life.
Take, for example, 23 year old Rob Barker from Sunderland; for his dissertation he has decided to take on the entire music industry in a practical critique that involves him launching his own pop career. The idea is that he can demonstrate the poor quality of the industry's products by creating a chart topping pop single despite admitting that he has absolutely zero singing ability.
His single Twilight (nice touch) has been created in true popstar style with Rob not writing a note of the song and it is sure to contain autotuned vocals; the method by which recent YouTube phenomena Rebecca Black "sung" her hit Friday and gained controversial stardom.
This brings us to Rob's entrepreneurial skills. By getting the press involved in his university dissertation, not only is he demonstrating an above-and-beyond-the-norm attitude to the project that future employers will love but he is making a name for himself. You or I might not remember Rob in a few years time, for his pop career or otherwise, but he can refer to the press coverage, the idea, its execution (he sent the press releases out himself) and the results it produced every time he applies to a job. And that's got to be one heck of an eye catcher on a CV!
Do you believe yourself to have entrepreneurial skills? What's stopping you from executing your idea(s)? It takes guts, but as we can all see, it can often pay off.