You know that something is almost inarguably true when it becomes a cliché. One such example is that 'the internet has changed our lives and the way we live'. This is undoubtedly true, not least due to the fact that the World Wide Web has touched almost every facet of our existence - everything from work to socialising, shopping and entertainment has been altered by the internet, and not just slightly either but fundamentally. Of course a process which is also included is graduate job applying. Gone are the days where you would post a CV and it is rare for applicants to walk into the offices of a FTSE 100 company and hand their CV in over the desk and ask for a job. Some would argue that the recruitment industry has simply made a switch from print to the web. In order to find jobs to apply to twenty years ago you would look in job magazines and newspapers and then telephone, mail or visit any that caught your interest. However, this isn't merely a platform shift where we find ourselves operating in the same way but on a new medium. The internet has changed job hunting. Firstly, each job application is now less time consuming, which is great because it means that you can apply to more jobs a day. Although, this does cause some people to be lured into taking too little time over each application with the oh-so-useful tools of copy and paste. As brilliant as these computer functions are do not get into the habit of using them for covering letters; each one must be individually authored for the respective role. A second downside to online job applying and by far the most affecting is that each application is far less personal nowadays. If you are blessed with abundances of charisma and charm then until you get through to the interview stages you are going to be much harder pushed to communicate this. Yet, it is possible, the covering letter is the place to display these skills to their greatest written extent. See our advice on covering letters for more tips on this. Moreover, our first pro, that applications are now less time consuming is actually a double-edged sword because it means that more people are applying and therefore you have more competition to beat. More competition + less personalised applications = you having to work harder to stick out from the crowd. But don't be too demoralised, it is more than possible, it's likely! (You will after all, get a graduate job in the end, no matter how long it takes!) It's simply a matter of method so if you are finding your applications to be somewhat unsuccessful then why not check out my other blogs and our advice section? Spruce up your CV, covering letters and interview technique and you will notice an uplift in response to your job applications.