Many graduate advice sections of websites, including our own, constantly remind the reader to "sell their attributes" on your CV and in interviews. This is very good graduate advice but sometimes the task of identifying these attributes and skills is as hard and daunting a task as the CV writing and interviews themselves.

Firstly, don't feel down that you cannot pick out any positives about yourself, it doesn't mean you don't have any. Usually, this is down to two main factors; being modest (a great British characteristic!) and wrongly misinterpreting various skills to be too superfluous to mention.

The first problem of modesty is fairly easy to overcome. Remember that you are not having a chat with your mates in a pub where a claim that "I have extremely good written communication skills" would seem out of place and rather boasting. Instead you are in an environment where the people you are talking to are expecting to hear what you are good at, and moreover they will judge negatively if you fail to mention positive aspects of yourself.

Underestimating certain skills is an issue that affects even the most confident and assured of people. Common skills that are overlooked are the ability to work as part of a team, team leadership, verbal communication skills, confidence (ironically) being sociable. A frequent reason why these are underestimated is because graduates imagine what the CV of a much older, more experienced candidate would look like. It is true that such a person's CV will probably look considerably more impressive, but that's because they've had the time to adopt the skills and experience. Employers who a recruiting for a graduate job realise that the age range they are reviewing will not have such experience and so will not chortle at you when you state that your part time job at the local cinema gave you team leadership skills.

Once you have overcome these two main issues, get a sheet of paper and list down what you believe to be your greatest assets, even if they are very menial (you can cross ones out later if you think they are truly ridiculous). Think about your hobbies as well as jobs, and what key skills they require and whether they are useful to mention. Once you have done this start ranking the list, keeping the skills that you feel are most unique to you at the top, ones that you feel will set you apart from the other candidates.

Keep in mind also the attributes that the employer is looking for. This obviously varies from job to job but skills that are general to all graduate job positions is initiative, teamwork, self motivation, commitment, drive and desire to achieve, and adaptability. However, simply claiming that you have some or all of these rarely impress graduate employers because that is what everyone will be saying. You have to persuade them that you have these skills and the best way to do this is to back up your claims with evidence. That doesn't mean that you need your proof of employment (although some employers do ask for such things later down the line), you just need to say where you developed and learnt such skills. For example, you may have travelled abroad for a substantial amount of time and this required an adaptable nature in order to enjoy your time there and fit in.

The best graduate advice to take away is that of working out how to argue your best skills to a employer and make them sound convincing and genuine.