Graduate recruitment has undergone a huge transformation in recent years. The introduction of social media has allowed a new channel of communication between prospective graduates and employers to be established. This has allowed more information to flow between graduate and employer, while also allowing employers to reveal more about their graduate schemes or company ethos. Some companies have been superb in their communication with the graduate market and being able to inform, interact and offer advice to prospective applicants.
We have gone through and selected ten of the best graduate twitter accounts. The criteria for our list was their interaction, information and frequency of updates.
The AXA Graduates account impressed us because it offers a good insight into the company and what it is getting up to. Graduates should use this because it offers the opportunity to see developments in the company and looking at @AXAGraduates would be an excellent way to be clued up for things to talk about in interviews or applications. The twitter feed also offers insight into the role staff play in the company outside of typical Finance work.
The impressive feature of the Barclays graduate twitter account is the way they document the graduate scheme and internship. Barclays document events, tasks and occasions that the graduates or interns have to undertake. They combine this well with information on the scheme and interaction with graduate followers.
CGI, formerly known as Logica, offers excellent and varied schemes. Their twitter account is very much the same. Whether it is promoting aspects of their schemes or giving tips on applications, CGI offer great help to their prospective applicants and graduates in general.
Enterprise Rent-A-Car has a very active twitter feed. While managing to avoid being imposing or clogging up your feed, Enterprise's twitter is insightful and interacts well with graduates and universities alike. Graduates should not worry about tweeting Enterprise with questions or enquiries about their graduate scheme or company and they will be happy to respond. Enterprise also make sure to post anything they find might help graduates get a job, whatever industry or sector.
Ernst and Young's twitter really brings together the excitement of working at such a big, prestigious company and what they can offer to graduates. The accountancy firm are keen to show that accountants aren't as stuffy and dull as their reputation might suggest. Tweeting about opportunities at the firm, initiatives they are signed up to, EY really offer a fantastic insight into the opportunities at their company and in the industry.
FDM Group's twitter is in stark contrast to what you might expect an IT company's feed to be like. Offering the lighter and more welcoming side of IT services, FDM's twitter manages to combine interesting and industry related news or developments. This is done successfully and can give a graduate real insight into what their company and the industry they're in. It also provides excellent opportunities for graduates to research the company to have something to discuss or enquire about in interviews. Make sure to check out the 'Sexy and I Know IT' video.
Jaguar LandRover's twitter is great for anyone who is looking to go into that industry. Not only is it interesting for engineering graduates and car fanatics, but anyone that is looking to go into the technology or manufacturing sectors. What is good about the Jaguar LandRover twitter is their use of videos and link with Facebook, which can give graduates an excellent all round view of the company and what they do.
L'Oreal - @LOrealGradJobs
L'Oreal's graduate twitter is excellent for those that want to venture into the fashion industry. The fields may vary and the opportunities to work in different departments are offered, but their twitter reflects this. Including things like retro advertising campaigns and competitions, L'Oreal succeeds in displaying to their followers the company, what it stands for and different aspects within the company through a variety of means. The account is very good at responding to queries from graduates too.
Majestic Wine offers a mixture of informative job postings and a chance to see what successful graduate applicants get up to with the wine wholesalers. Majestic keep their followers up to date with the latest industry developments as well as what is happening in their shops across the country. Majestic also chip in with advice on how to make it in the retail and wine worlds.
Mott Macdonald is a construction company, whose twitter account offers a mixture or graduate news, industry information and application and interview tips. The construction giant endeavours to encourage and exited graduates about the industry. Mott Macdonald retains a steady feed of information and is always keen to interact with curious graduates.