TTI European Graduate Leadership Programme 2024

Company Company Profile

We represent the fastest-growing power tool manufacturer and solutions provider in the world – dedicated to improving the lives of homeowners and tradespeople across the globe and to helping them build, refurbish, improve, landscape and maintain.

Techtronic Industries (TTI), founded in 1985 and listed on the Hong Kong Stock Exchange (“SEHK”), is a world-class leader when it comes to the design, manufacturer, and marketing of power tools, safety equipment, outdoor power tools, accessories, floor care and appliances. Our range of highly respected brands achieved record worldwide sales in 2022 of US$13.3 billion with over 44,000 worldwide employees in the first half of 2023.

Our portfolio of industry-leading brands are designed for and used by consumers, professional and industrial users in the DIY, repair and construction industries. From day-to-day maintenance inside and outside the home, to major construction and infrastructure projects, TTI’s brands deliver the innovative, quality products that homeowners and tradespeople trust and represent four strategic drivers – “powerful brands”, “innovative high-quality products”, “exceptional people” and “operational excellence”.

Our customers, consumers, and professionals alike, work hard every day and our enduring goal is to provide them with the most advanced, sustainable, safe, durable, and easy-to-use portfolio of tools and equipment and to continuously raise the bar on everything from design engineering to supply chain logistics.

Our Brands
TTI Brands make a difference to how people work and live, and we are proud to present them.

You will recognise some of TTI’s most respected global brands, which include Milwaukee, AEG, Empire, Dirt Devil, Hoover, and Ryobi. Our portfolio is growing all the time as we continuously focus on innovation and on developing new, robust products with added value for all our users. Two of our most innovative brands are Milwaukee and Ryobi.

Not only an industry-leading manufacturer and power tool innovator, but a complete, sustainable, and advanced solutions provider for tradespeople across the globe.

Since the company began in 1924, Milwaukee has led the industry in developing innovative solutions for professional construction users. Through a dedicated and continuous flow of advanced trade-specific solutions, the business has now evolved into a complete solutions provider.

Our Power Equipment Division leads the way in industrial power tools, time-saving accessories, innovative hand tools, state of the art storage systems, layout and measuring tools, outdoor products, and safety equipment.

Milwaukee invests the time to work side-by-side with real users to understand the demands of a constantly changing workplace and how we can best deliver solutions for a safer, more productive and sustainable jobsite and some of our technologies have paved the way for how jobsites operate and will continue to do so in the future.

We have moved away from the unsustainable corded power solutions to more sustainable battery power and are now a world-leader in cordless lithium-ion technology.

Expand your capabilities

As one of the world’s largest and most innovative power tool and outdoor product manufacturers, RYOBI specialises in making pro-featured power equipment truly affordable. That is why RYOBI is the choice of millions of DIY homeowners, woodworkers, hobbyists, craftspeople and garden enthusiasts.

Our Culture
Our culture is vibrant, dynamic, entrepreneurial, fast-moving, ethical and respectful - designed to stimulate, challenge and reward. We are a diverse and inclusive workforce.

The TTI culture is underpinned by strong values. These values penetrate every level of our organisation and translate into creative thinking, confident decision making, trusted relationships, respect, ethical integrity and long-term customer/brand loyalty.

We also focus on four strategic drivers – our powerful brands, our innovative products, our exceptional people and our operational excellence.

We truly value our holistic approach to quality. From product design to manufacturing, from recruitment to continuous leadership development training, and from supply chain execution to day-to-day consumer and professional interactions, quality is the DNA of the TTI culture.

Our culture encourages promotion from within and rewards on hard work, dedication and merit. We invest heavily in developing current and future business leaders from our graduate programme.

We believe in continually challenging accepted standards, exploiting, adapting and improving technologies to create better products for higher-value brands.

We have a great network of Innovation Centres teeming with talented engineers, product designers, software programmers, researchers, and product managers who are focused on new products and technology development.

Cordless innovation is the key to expanding market size, entering new markets and accelerating growth. We fuel our brands with a continuous stream of innovation, value-added, demonstrably better new products.

We continue to make changes across our business to reduce our negative environmental impact and ensure practices are sustainable for the future.

Our strategy focuses on decarbonization, optimizing energy efficiency, and effectively managing our waste to minimize our impact on the globe and preserve its natural resources.

Our commitment to sustainability is an essential part of TTI’s broader responsibility to our employees, customers, investors, suppliers, communities, partners and our business.

We are mindful of our actions and adopt stringent governance practices to manage our operations responsibly, reduce our impact on the environment, and strive to improve the everyday lives of people both in our business and the communities where we live and work.

Case Studies

  • Name: Madyson Dunning & Chloe Eggers
  • Role: National Account Manager
  • Joined: Madyson – Sept 2021 / Chloe – Sept 2021
  • University: Madyson – University of Chester / Chloe – Kings College London
  • Degree: Madyson – BSc Psychology / Chloe – MSc International Marketing


Madyson and Chloe joined the TTI Graduate Leadership Programme as Field Marketing Executives, working with the industry-leading professional power tool brand Milwaukee.

The role was an excellent opportunity to begin developing a holistic approach towards account management. Through managing a portfolio of accounts, attending large-scale events and undertaking various training sessions, they gained a solid grounding for a career in Sales.

Madyson progressed into the National Accounts team, first, as a National Account Executive after just 12 months, closely followed by Chloe, who also became a National Account Executive after just 13 months.

Both have since been promoted again to the position of National Account Manager, with Madyson joining the Screwfix account, whilst Chloe looks after the Toolstation account, following a period looking after the Industrial Channel.

This has been a great opportunity and both Madyson and Chloe have enjoyed their journey so far. Both thrive on the diverse work within a reputable brand like Milwaukee with the chance to work alongside a dedicated team.

“The best thing about being part of the Milwaukee team is that no 2 days are the same and you are rewarded for hard work. I am proud to work for an organisation as successful as TTI and I look forward to the opportunities that are around the corner”

‘’If you are an ambitious and driven individual that wants to be part of an industry leading solutions provider, then Milwaukee really is the best place for you!’’

  • Name: Conor Martindale
  • Role: National Account Executive
  • Joined: December 2021
  • University: University of York
  • Degree: BA (Hons) Politics, MSc Management and Marketing


I joined the TTI Graduate Leadership Programme in December 2021 and have since been working with the industry leading professional tool brand Milwaukee. In my first year as a Field Marketing Executive (FME), I developed a multitude of skills through practical on the job training as well as in-depth external courses, including presentation, negotiation, and sales training days.

This role provided many opportunities for me across the UK, ranging from managing my own accounts across the North of England, to attending large national industry events to represent the brand.

After 12 months as an FME, I progressed to a leadership role as the FME Supervisor for the North UK team. This new role has presented me with many learning opportunities, and I enjoyed the greater responsibilities. I both managed and trained the team, as well as assisting National Account Managers in multiple channels in a variety of capacities.

In February 2024, I received another promotion to a National Account Executive within the Milwaukee team.

“Working for such an innovative and rapidly growing brand gives me a great sense of satisfaction. I am proud to work with a likeminded and passionate team and look forward to my future with TTI”.

Training & Profiles

What we offer?
Enjoy challenging experiences, vast opportunities and first-class training. You really do get out what you put in!

Our Graduate Leadership Programme in Sales and Marketing is designed to find the next generation of business leaders and we annually

recruit graduates as Field Marketing Executives for Milwaukee.

In this entry level position, we are looking for graduates from any degree discipline – with or without experience of our industry - who relish the responsibility and autonomy to organise and manage their own territory-based roles. Here you will have the opportunity to work for an aspiring brand with a vast range of product categories.

No day is the same and as you harness the popularity of the Milwaukee brand, you will take the opportunity to foster relationships, grow sales, educate stakeholders, conduct hands-on demonstrations, merchandise, support major events/conferences and develop positive brand awareness.

As you learn the grass roots of our Milwaukee business and get under the skin of our brand, full and comprehensive product and developmental sales and marketing training and on the job mentoring, will soon get you up to speed and give you the confidence to deal with our customers and suppliers.

You will also have the support of a large team of others graduates in similar roles and great team camaraderie and cohesion.

Application Procedure

We will invite you to complete a screening form – where you will answer some key questions (typically about your skills and experiences) and upload your CV.

If you meet our criteria at this stage, we will ask you to complete a video interview and if successful, we will invite you to attend our one and a half day face to face assessment centre. In advance of the centre, you will have the opportunity to ask any questions you may have at our one-hour virtual question and answer session, along with the chance to meet some of the team.

We have received some excellent feedback on our recent Assessment Centres:

“Amazing, well organised, informative and a great experience. It gave a great idea of the FME role”.

“The assessment centre is one of the best things I have ever participated in. It was eye opening to the full potential of the organisation”.

“I had the chance to speak with Milwaukee employees between tasks which was great. It allowed me to really get a feel for the culture”.

“A 5* Assessment Centre, I really enjoyed myself”.


What degree do I need?
A degree in business, sales, marketing or engineering is highly relevant. However, we invite applications from graduates with any degree subject with a 2:2 or above.

I do not have much knowledge of the industry - should I still apply?

If you have knowledge of our industry and what we do, that's great, but we also strongly encourage those who are practically minded with a can-do attitude and want to develop sales and marketing skills to apply. We are looking to build a diverse group of graduates with a range of transferable skills as future business leaders.

What skills are you looking for?
You will need to be a confident communicator, who has a positive, can-do attitude and a drive to achieve results. You will be representing our brands across different channels and as such, building relationships with our customers, suppliers and trade channels, generating sales and demonstrating our products. You will need to have an organised approach to structuring your day and your appointments. You will work independently but will be very much part of a wider graduate team. You will take a pride in your work and our brand.

Will I receive feedback if my application is unsuccessful?
If you attend one of our assessment centres, then if requested, we will provide you with feedback which we hope you will find useful. Unfortunately, due to the high number of applications we receive, we are unable to provide individual feedback if your application is unsuccessful at the first stages.

Where will I be based?
Our entry-level graduate Field Marketing Executive roles are territory-based, and we will ask you to apply for a specific location(s). You will be working from home and expected to travel within your region for which a branded company van and fuel card will be provided.

Which division within Milwaukee may I be assigned as part of the FME role?
Based upon your location and availability within the division, you can be assigned to any of Milwaukee’s product divisions.

Do all graduates spend the first part of their career as an FME?
All graduates who join us as Milwaukee Field Marketing Executives will spend a minimum of 12 months learning our business by undertaking this pivotal role which requires you to visit customers, clients and sites in one of our branded vans. We believe that this is the best way for you to develop the core skills you’ll need to progress your career and to really get under the skin of the Milwaukee brand.

When and how will I be promoted?
Promotion is based on your own success and results after a minimum of 12 months in the role. We promote from within and promotion will depend on results, but also business opportunity. Positions are advertised internally, providing opportunities for all employees to apply.

Recent graduates have moved into a variety of roles such as sales and national account management, supervisory roles, marketing positions and into our Ryobi consumer team.

What training will I receive on the Graduate Leadership Programme?
Soon after joining the Graduate Leadership Programme, you will attend one of our training centres (usually in Germany) where you will be given an in-depth knowledge of our products. Whatever level of prior awareness you have, you will soon start to become an expert with our products. This hands on product knowledge will be combined with eLearning also.

Throughout the programme there are specific training days to improve the skills you will need in your role and for your wider career development, such as sales skills, negotiation skills and presentation skills. Throughout your training you will receive support and guidance from your supervisor and a wide graduate team.