Morrisons - Morrisons - Marketing Scheme Interview Questions & Answers

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  • Morrisons - Marketing Scheme

    3.5714/5 | Interview date: April 2018 | Job offer? No |

    Was this helpful? Yes

    Sectors: Marketing

    Difficulty rating 40.0 / 100

    Interview process

    My initial video interview was recorded by myself to random questions accumulated by the computer. there was not a graduate recruitment team on the other side of the camera, rather they reviewed the video interview after it was submitted. The video interview lasted around 20 minutes and asked about previous work experience and your suitable to their competency skills as outlined on the job specification.

    After this, I was invited to an assessment centre to complete various tasks. The day was 5 hours long and consisted of individual interviews, group work, presentation and a buddy system. This appeared to be the overall format for all the graduate assessment days Morrisons ran. On the day we had to perform a task to choose between two new products to be implemented, deciding which one to run with based on budget, profit, losses and Morrisons ethics and values. This was presented to the graduate recruitment team through a Pechi Kuca format of PowerPoint. where slides last for 20 seconds and then switch, this although sounded easy was probably the most challenging part of the day.

    In addition, the individual face to face interview asked about previous work experience and degree qualifications in relation to key competencies such as teamwork, communication skills, ethical practice, literacy and numeracy, marketing and events experience. This was followed by questions which referred to different scenarios you may be in as an employer and how you would go about challenging these, Overall the interview was fairly relaxed in its format.

    Most difficult question

    One question was to test how well you met the criteria of marketing and Morrisons and stated describe yourself in 10 nouns.

    Interview tips

    You must be confident, professional and meet there ethos. Do alto of research about the company before you go because this is one of the main standards they mark you against. Also be very confident in using complicated language and presentation. You need to act professional like you would in a meeting with seniors. Furthermore, always use he star technique of situation, task, action and result to show your competency to their chosen interview skills. This really helps you structure you answers and allows the interviewer to easily mark you against their criteria. The easier you make it for them the more likely they are to like you and most of all understand what you could bring to the company. Furthermore, body language in communication style is important. Make sure you dress smart for the interview, blazer and pencil skirt or a suit for boys. Smile, be confident but not too relaxed. This is something I got marked down for and I know others on the day would have been too. It is really important to stay professional throughout the whole interview process and day. In doing so you will be able to give off a good impression. Although, I wouldn't go overboard as the graduate recruitment team would probably see this as false impressions and behaviour, just act very outgoing, confident and interested in Morrisons.

    Experiences at the assessment centre

    As described above: We were split into four groups of three where we worked for most of the day planning our presentation on the subject of which product to introduce into Morrisons stores.

    Interview steps


    • Phone
    • 1:1
    • Group / Panel
    • Senior Management
    • Video


    • Numerical
    • Personality
    • Verbal reasoning
    • Psychometric


    • Assessment centre
    • Group excercise
    • Background check
    • Presentation
    • Competency based questions

    Rating the interview

    • How would you rate the pre-attendance information? 2/5
    • How well was the interview organised? 5/5
    • What was your overall impression of the organisation? 4/5
    • What was your overall impression of the selection process? 2/5
    • Did the interview reflect the overall values / culture of the organisation? 5/5
    • Would you recommend this company to a friend? 4/5
    • Did you want the role following your interview? 3/5

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