Dundee City Council Interview Questions & Answers

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  • Digital Marketing Assistant

    3.0/5 | Interview date: June 2013 | Job offer? No |

    Was this helpful? Yes 11

    Sectors: Internet & Digital Media

    Difficulty rating 40.0 / 100

    Interview process

    My interview was conducted solely via telephone and lasted for 30mins. I was interviewed by a panel who were friendly, and genuinely interested in me as a person. The interview began by the panel introducing themselves to me, and what their role was in the organization, and because this was a telephone interview, I was placed on a loud speaker so each person could hear me. I found this slightly daunting at first, but soon tried to relax. The first set of questions were focused on my experience, and what skills I had gained from previous jobs I had. Transferable skills were heavily talked about, and one particular interviewer was keen to understand what additional skills I possessed which would make me stand out. I tried to give examples from similar roles which I had in the past, and how those experiences provided a firm foundation for the role I was being interviewed for.
    I was then asked some personality based questions, such as "How would you describe yourself?" and "What is your greatest strength?". I then found it interesting that a few of the interviewers described what their personalities were like. I liked this as it made me feel more relaxed and gave the interview a conversational tone.
    The interview then progressed on to why I wanted the job. I found this the most challenging part of the interview because at the time I was living at my home in Northern Ireland, and this job was based in Dundee, Scotland. The interviewers were heavily focused on why I wanted to move away from N.Ireland, and I explained that I was passionate about progressing my career within an area that had an excellent reputation for digital and artistic development which boosted numerous opportunities for the future.
    I was then asked some competency based questions which were focused on social and digital media development within the arts industry. I think they were eager to engage in my innovative skills and what ideas I had for developing their online presence. After this, I was asked about what I knew in relation to not only Dundee City Council, but also the area as well. I mentioned how I had taken the time to look at their website as well as their recent publications. I also answered with some facts which I had researched and about their plans for the future.
    The opportunity then arose for me to ask the panel some questions. The first question which I asked was "What training opportunities do you offer?", and the second question was "What is the overall work culture like at Dundee City Council?" . The panel seemed eager to answer these questions, especially the second one as this provided them with the opportunity to market the organization in a positive light.

    Most difficult question

    The most difficult questions which I was asked were:

    1. How would you utilize digital media platforms in contrasting ways to widen target audiences?

    2. What are the most difficult challenges you have faced in a work environment?

    3. What makes you different from other candidates we have interviewed?

    Interview tips

    The top five tips I would give are:

    1. Research the company/organization thoroughly beforehand, because they are going to be interested to see if you are genuinely enthusiastic about working there, and whether you are prepared to put effort in for them as potential employers. Look at their website and annual reviews or monthly newsletters they produce for facts, figures and information.

    2. Think of questions which you might be asked and rehearse the answers by writing them down, and then repeating them to a friend/family member/, or even in front of the mirror! This will make you feel more mentally confident and prepared. This is also a great way to get feedback from other people on your answers, and if there are any improvements which could be made.

    3. Keep up to date with any recent news related to the company/organization, and try to mention this at the interview. This will show that you are passionate about your job, and take a real interest in your potential employer. Also - you could research any current news in the media within your career field as well, because I have been asked this in the past. Employers want to know that you are using your initiative as well as showing your love for your chosen career.

    4. Plan your journey to the interview location the day before. This may seem obvious, but a simple thing like this can add a lot of additional stress if not done. Organize any transport arrangements and make sure you know exactly where the location is of the building you need to go to. This will make you feel more prepared, and will mean that you are not rushing at the last minute.

    5. Ask questions! This is such an important factor in an interview, and one that many people overlook. This gives you a chance to question the employer, and for you to gauge whether the company is the right employer for you. Additionally, this also can be a good indicator for the employer of how interested in them you are, and whether you can see a future with them in years to come.

    Experiences at the assessment centre

    As this interview did not require me to attend an assessment centre, I will describe how I found the overall interview process.

    I found this particular interview slightly different from any others which I have had in the past. This was my first telephone interview, and in some ways, I found it more difficult. I didn't have the chance to express myself through body language, and I couldn't experience or see the working environment of the organization. This meant that my verbal communication counted for everything, however this did provide me with the opportunity to show that I can communicate very well via telephone, and this was one of the compliments given to me in the interview feedback. They said my verbal communication skills were excellent, and perhaps this was aided by the interview format.
    I found the panel to be very friendly, but also felt that they weren't completely comfortable with conducting telephone interviews. The questions which they asked proved to be very challenging, although they did provide me with some assistance by referring to the job specification.
    Overall, I found the process highly challenging, but productive as well. I now have more confidence when participating in telephone interviews, and understand how important it is to give confident, and detailed answers.

    Interview steps

    Interviews

    • Phone
    • 1:1
    • Group / Panel
    • Senior Management
    • Video

    Tests

    • Numerical
    • Personality
    • Verbal reasoning
    • Psychometric

    Other

    • Assessment centre
    • Group excercise
    • Background check
    • Presentation
    • Competency based questions

    Rating the interview

    • How would you rate the pre-attendance information? 3/5
    • How well was the interview organised? 2/5
    • What was your overall impression of the organisation? 3/5
    • What was your overall impression of the selection process? 2/5
    • Did the interview reflect the overall values / culture of the organisation? 4/5
    • Would you recommend this company to a friend? 3/5
    • Did you want the role following your interview? 4/5

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