Company Company Profile
Bentley stands for more than the usual extensive list of superlatives. Six victories at Le Mans have infused the marque with romance, spirit and flair. They have shaped a philosophy of not simply reaching a destination, but of doing so with purpose and power. In a Bentley, you arrive in every sense of the word.
Bentley Motors’ headquarters in Crewe is home to all of its operations including design, R&D, engineering and production of the company’s three model lines, Continental, Flying Spur and Mulsanne. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is what makes our company unique.
The Bentley vision is compelling: to become the most successful luxury car brand in the world.
Our mission divides the achievement of our vision into three important areas: our brand, our products and our organisation.
For our brand, our main objective is to fulfill the promise we make to our customers. That promise is summed up in the phrase, ‘Luxury performance’ and it encompasses the unrivalled craftsmanship, beautiful design and near-limitless power brought to life in every Bentley car.
For our products, our mission holds that we will continue to design, build and sell cars that demonstrate our unique ability to combine high luxury with high performance.
Lastly, when it comes to Bentley Motors as an organisation, our mission represents a promise to improve continuously, with expertise, passion and pride.