Senior Marketing Executive

This job has closed

Salary:
£27000 to £30000 per annum negotiable depending on experience + benefits + bonus
Location:
Deadline:
13th November 2019
Start date:
ASAP
Job type:
Graduate job
Sectors:


The Job


My client are looking for an Events Marketing Executive to help them continue to grow and expand their


events across their two key portfolios. They will lead on the marketing planning and


campaign delivery for a range of events aimed at hedge fund and credit/debit professionals,


ensuring that registration/attendee and awards entries targets are consistently met or exceeded.


This includes awards, summits, dinners, breakfast briefings and webinars.



The Events Marketing Executive will work closely with the delegate engagement team to deliver the


target audience for each event, as well as with the commercial team providing marketing support to


ensure that revenue targets are exceeded.



The ideal candidate will be organised, results-orientated, passionate about developing engaging


marketing campaigns and able to deliver under pressure. It is ideal for an ambitious individual


looking for the next step in their career.




The Responsibilities:


- Planning and implementing targeted marketing campaigns for a range of awards, summits, dinners, breakfasts and webinars


- Exceeding both quantitative and qualitative targets for all allocated events


- Reporting on current, past & projected performance against target KPIs on an ongoing basis


- Developing engaging marketing copy to drive interest and raise awareness of events with clear USPs, features and benefits - targeted per audience segment


- Developing a solid understanding of the portfolios and internal CRMs to ensure accurate selection and segmentation of all available data


- Identifying data gaps and taking steps to close these including briefing in data research projects


- Working with and providing support to the commercial team to ensure sales targets are exceeded


- Carrying out post-event activity and analysis for each event and communicating in debrief meeting to assist with continued product development


- Briefing in and managing all event design requirements, ensuring that marketing collateral meets brand guidelines


- Following all marketing processes and templates including creating and updating marketing plans, recording campaign performance and completing planning/debrief documents


- Working with Membership Marketing to identify and maximise membership lead generation opportunities within campaigns



Requirements:


- Ideally a minimum of 12 months experience within a B2B events environment


- Knowledge and experience of the full marketing mix


- Self-motivated and able to work autonomously


- Pro-active and able to problem solve independently


- Passionate about success and delivering consistently excellent results


- Excellent organisational skills


- Excellent attention to detail


- Strong creative writing skills


- Strong data selection, segmentation and analytical abilities


- Excellent Excel skills


- Commercially focused, and able to bring new ideas on board


- Able to work under pressure and deliver to tight deadlines


- Knowledge of Pardot an advantage



Benefits


  • Bonus structure
  • Life insurance
  • Season ticket loan
  • Independent company with established brands
  • Friendly experienced team
  • Global offices
  • Regular on-going incentives
  • 24 days holiday rising to 29 days + your birthday off
  • Free season ticket loan
  • Breakfast provided every day (Cereals & Fresh fruit )
  • Exciting Christmas parties to a European destination
  • On-going training and career development

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