Red Bull - Musketeer

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£18 to £25k + OTE + Company car plus benefits plus OTE plus Bonus
Scotland, Edinburgh, Glasgow
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Job type:
Graduate job

Purpose of this job (or Department Overview)

As Musketeer you will be responsible for the delivery of our business and priorities within the On-Premise. You will manage and activate the best On-Premise venues in your area to maximize our business partnerships. As an On-Premise specialist you will execute our brand & volume building initiatives whilst networking with key figures to become an integral part of your local night life scene.


Territory Management

·      Growing Red Bull in the On Premise by targetting & gaining new partner accounts

·      Work consultatively with key On Premise venues to drive vertical growth

·      Continuously assess geographic territory to define On Premise universe 

·      Spend 90% field time calling on accounts in your territory to drive OP strategy

·      Manage local On-Premise budget

·      Professionally and actively address all situations regarding the misrepresentation of other energy drinks as Red Bull

High 5 Execution

·      Analyses territory and account specific business to clearly understand key business drivers

·      Utilises tools and tactics to drive vertical growth

·      Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition

·      Encourage the optimum price for a Red Bull in all partner venues

·      Work to ensure a quality finished drink is delivered to all consumers requesting a Red Bull

·      Ensures that the correct brand activation items are staged in the right accounts according to the RBUK guidelines

·      Carries appropriate brand activation tools/replacement items in vehicle at all times


Business Building Initiatives

·      Effectively negotiate Partnership Agreements to drive vertical sales

·      Ensures all agreed upon components are executed to the fullest extent of the agreement

·      Routinely perform staff education /energizers to ensure brand understanding, perfect serve and encourage optimum pricing

·      Review business volume and business building initiatives with key partner venues on a monthly basis

Live the Red Bull On Premise Culture

·      Work lifestyle coincides with Red Bull Culture, explore the Red Bull website to see what we’re all about

·      As a result of interactions, customers and consumers want to be associated with the Red Bull brand

·      Develop relative industry relationships (dj’s, promoters, magazines etc) that result in business building initiatives



·      Passion for working in the On Premise

·      Strong negotiator and results-focused

·      Strong communication skills at all levels

·      Self-motivated, ambitious and able to manage time and workload to optimise effectiveness and efficiency

·      An entrepreneurial ’can do’ attitude


experience Needed

·      Well connected to key figures within the bar and nightclub scene either through previous work experience or personal connections

·      Solid understanding of the local On-Premise industry

·      Strong administrative skills and highly organised

·      Demonstrable literacy and numerical skills

·      Strong analytical ability and commercial acumen

·      Effective negotiation and interpersonal skills

·      Previous experience in any retail environment (especially a bar or nightclub) is a plus

education requirements

Educated to Degree Level



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