Digital Analyst | Global Marketing Technology | West London | £17K

Salary: £16,800 (per annum)
Location: London
Start date: ASAP
Sectors: Research & Analysis

One of the world's leading global marketing technology and digital design agency with people in Helsinki, London, Singapore, Sydney and San Francisco. Combining strategic thinking and creativity with powerful technologies has armed them with a portfolio of value-adding services across strategy, design, and marketing technology. From sophisticated marketing tools to fully outsourced web operations, campaign creation and social media management - they create and execute solutions that drive business results for clients on five continents.

This is a 6 month internship based in Chiswick paying £1,400 per month, with the opportunity to be become a permanent job at a higher salary.

The successful Digital Analyst will join the Digital Analyst team and report directly to the Head of Insight, working closely with the web site managers and the content team. The team is very collaborative and there is plenty of room for progression.

How you can expect to spend your day;

Website & multi-channel behaviour and customer experience analysis

Data consolidation and validation

Coordinating tags, tracking parameter implementations

Creating weekly, monthly and quarterly reports and/or automated dashboards based on KPI and measurement frameworks developed with customers

Lead creation and completion of Multivariate and A/B testing documents (from hypothesis creation to influencing creatives to identifying success metrics) and post-test analysis

Business requirements synthesized from multiple sources including product managers, development teams, and functional group members

Documentation relating to existing processes and suggestion / presentations for improving those processes.

Effective and persuasive presentations (verbal and written) for project teams and business leaders

Actively contributing to client meetings and workshops

The ideal intern's personality and qualifications;

Bachelor's degree

Excellent communication skills

Ability to interact with all levels of end-users and technical resources

Web analytics and clickstream analysis tools: Adobe Analytics (Omniture), Google Analytics (Premium), ClickTracks, WebTrends, HBX, CoreMetrics etc

Web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research

SEM / PPC and SEO strategies

Good understanding of current and upcoming mobile and web application technologies, including mobile applications, web / CMS, content marketing, social, CRM, and iOS / Android applications.

Experience in digital marketing is a plus