Content & Digital Executive - healthy drink startup

This job has closed

£25000 to £30000 per annum + benefits + bonus
Apply by:
12th February 2019
Start date:
February 2019

Upbeat Brands is an entrepreneurial business with ambitious growth targets for 2019. Our sister company, Volac International, is a £300m global nutrition company focused on the benefits of whey protein for health and performance.

So, what do we do? We work relentlessly to create great tasting healthy drinks which are high in protein and vitamins but contain no sugar so you can stay energised, strong and focused for longer.

We believe that positive hydration is essential for body and mindset in order to smash life's moments so we're on a mission to put people in an upbeat frame of mind by helping them be at their best.

We're for the people who want to up their game and be at their best, those who want more from life at work, in the gym or living their passions.

Are you UP for it?

The main purpose of the role

To plan and create all Upbeat brand assets and execute the digital strategy with full ownership of the social media platforms to maximise brand engagement and awareness.


Upbeat is a growing entrepreneurial business based in WeWork, Spitalfields; a collaborative workplace that attracts start-ups and creative thinkers from a range of industries. The decision to set-up camp here was based on the synergy between the WeWork culture and our own Upbeat values (which we live and breathe)

Principle Accountabilities

Content creation for both print and digital media

Social media planning, management and execution

Influencer management

Supporting the Brand Manager with wider digital strategy and reporting


This is a hands-on content and digital marketing role, focused on producing brand content and delivering follower growth and engagement through digital brand recognition.

In line with the brand guidelines, utilise Adobe Creative software to create engaging brand content for a range of print and digital applications

Lead and execute the social media plan to help deliver the marketing strategy

Daily reactive and proactive community management on digital channels. This will also include

managing any customer enquiries and subsequent customer send-outs.

Manage influencers and influencer campaigns from onboarding through to bespoke mail outs

Supporting the Brand Manager on knowledge of digital trends, strategy and competitor activity

Develop, share and interpret consumer and customer insight from digital channels

Support the planning and execution of principle Upbeat campaigns whilst also supporting ad hoc

projects as and when needed

Maximise digital reach through strategic advertising across social and digital channels

Budget management of social media budget

Contribution to brand development

Brand guardian for Upbeat across visual content, experiential execution and tone of voice

Monthly reporting and commentary on Upbeat digital performance, sharing insights and

learning's with wider team

Data and asset file management

Rotational business project

Additionally, this role will work collaboratively with the wider Upbeat team internally and with agencies and suppliers externally. The ability to influence and drive best value out of external relationships will be an important part of the role.

Qualifications and Skills

Strong academic credentials

At least 1 year's relevant experience working for an FMCG or consumer brand

Experience in social and digital media i.e. run their own blog, website or social media platform

A creative with technical ability and an eye for detail. Must be able to work to a brief and deliver


Intermediate to advanced in in Photoshop, Illustrator and InDesign

Comfortable and confident communicator

Team player who wants to contribute to the overall team and wider Upbeat success

Entrepreneurial spirit with a hunger for self-progression and learning

Preferred Skills

Photography and videography

Experience with Google Analytics and Google Ad Platform

Understanding of HTML and CSS for website development

Some experience with editing tools e.g. Lightroom, Premiere Pro, Final Cut Pro