Assistant Content Marketing Manager

Salary: £25,000 to £30,000 + benefits
Location: West Midlands, Birmingham
Start date: ASAP
Sectors: Advertising & PR, Marketing, Retail

A fantastic opportunity for an Assistant Content Marketing Manager to join our Advertising and Digital Marketing team at our Support Centre in Redditch.

We’re looking for a driven and ambitious individual who thrives in a fast paced retail environment who has a minimum of 2 year's experience of content creation. The role of Assistant Content Marketing Manager sits in the Advertising and Digital Marketing team, playing a pivotal role in driving relevant brand awareness, engagement and consideration through the delivery of engaging content across multiple marketing channels.

Managing the process from briefing and design development through to delivery and performance analysis, the Assistant Content Marketing Manager will be responsible for the day to day content management of campaigns. Ensuring that any assets created meet the specific needs of the respective channels, the Assistant Content Marketing Manager will be required to have a comprehensive knowledge of the nuances of channel requirements and work with internal and external stakeholders to ensure collateral created adheres to the required specifications.  You will support the Content Marketing Manager in the development and delivery of all brand photography and video content. All content created is to be in line with brand guidelines and particularly in the case of video, meet the specific role it’s being developed to meet within the Halfords video framework. 

The role will involve working collaboratively with the Social Media Team and Digital Marketing and Web teams as well as external agencies to ensure the timely delivery of effective, engaging content in line with marketing and wider business objectives.


Content Creation

  • Work cross functionally with the wider marketing team and categories to identify relevant content ideas and obtain sign off of all copy.
  • Photography – manage the whole process of a photography shoot from briefing and managing the design development, organising the product and production side of the shoot for Halfords through to asset delivery and on-going management of content library
  • Video– manage the whole process of video from briefing and managing the design development, ensuring collateral meets the objectives of the Halfords video framework, through to asset delivery and on-going management of content library
  • Social content - work alongside Social Media Team to support the development of content ensuring that content produced is fit for purpose across all social media channels
  • Proactive content discovery, innovating and looking at new ways in which to communicate key messages
  • Provide content support throughout the Advertising and Digital Marketing team
  • Delivering consistent communications through the development of content that adheres to brand guidelines l
  • Explore ways in which content where appropriate can be re-purposed across other marketing channels

Project planning and management

Brief internal and external designers

Reporting and analysis

Report on and analyse the performance of content produced in line with objectives and KPI’s so that learning’s are used to inform future content

Keep up-to-date on latest design guidelines and policies as well as best practice for content

Analyse competitor activity on a regular basis to ensure Halfords content meets rising customer expectations in a competitive market place.

Knowledge and Skills



●     Creative and strategic thinker

●     Excellent communication and copywriting skills

●     Creative flair to adapt business/sales topics into customer focused content

●     Working knowledge of video and channel specific requirements for content


●     Excellent interpersonal skills

●     Experience of managing external agencies

●     Ability to deal with external stakeholders and with senior management

●     Strong organisational skills

●     Ability to work to tight deadlines

●     Ability to work autonomously and in a team

●     Use of initiative

●     Strong presentation skills

●     Work well in fast-paced environment

●     Experience of Content Management tools

●     Strong analytical skills

●     Excellent attention to detail

●     Working knowledge of design packages, photoshop

●     Experience of managing the production of video content

●     Experience of developing managing the production photography


●     Must have at least 2+ year’s experience of content creation

●     Experience of liaising with external agencies and brands

●     Experience of multi-channel retail is an advantage