Marketing Interview Questions

Viewing 1 - 10 of 30

  • Events Promotion Assistant

    4.8571/5 | Interview date: September 2018 | Job offer? Yes |

    Was this helpful? Yes 0

    Sectors: Marketing

    Difficulty rating 60.0 / 100

    Interview process

    The interview was held at their offices in London. I was asked basic questions about my past experience and motivation for working at the company.
    Before the interview I was asked to prepare for a role-play scenario where I would have to use my sales skills to sell a gym membership to a member of the public. The end goal was to get the customer to sign up for a free day pass and promote the longer membership. The role-play lasted for 5-10 minutes.
    I was then asked some competency questions and about my availability. The interview lasted 1 hour in total.

    Most difficult question

    How do you like to be managed within the work place?

    Interview tips

    Make sure you show your enthusiasm during the interview, you will be the face of the company so it is important that you show an interest in what the company does and how their business operates. The team are really nice and chatty so just show that you are really interested in the roll.

    Experiences at the assessment centre

    No assessment centre

    Interview steps

    Interviews

    • Phone
    • 1:1
    • Group / Panel
    • Senior Management
    • Video

    Tests

    • Numerical
    • Personality
    • Verbal reasoning
    • Psychometric

    Other

    • Assessment centre
    • Group excercise
    • Background check
    • Presentation
    • Competency based questions

    Rating the interview

    • How would you rate the pre-attendance information? 5/5
    • How well was the interview organised? 4/5
    • What was your overall impression of the organisation? 5/5
    • What was your overall impression of the selection process? 5/5
    • Did the interview reflect the overall values / culture of the organisation? 5/5
    • Would you recommend this company to a friend? 5/5
    • Did you want the role following your interview? 5/5
  • Graduate Marketing Executive

    4.7143/5 | Interview date: September 2018 | Job offer? Not yet |

    Was this helpful? Yes 0

    Sectors: Marketing

    Difficulty rating 80.0 / 100

    Interview process

    The interview was competency based, with a member of NIBE present as well as an assessment centre specialist. The interview consisted of 4 main sections, each with different skills and sub questions. Question were based around leadership, marketing experience, audience targeting, confidence and initiative.

    Most difficult question

    Describe a time when you have been innovative?

    Describe a time when you targeted a specific audience? How did you do this and why?

    Interview tips

    The best practical advice for the assessment centre is to be yourself, stay calm and listen to what’s being asked of you. To add to this, push yourself to the best of your ability rather than comparing yourself to other candidates.

    Experiences at the assessment centre

    The day started off with a brief introduction to NIBE as a company. This then led on to a group discussion which lasted about 45 minutes. After this the individual interview were conducted; lasting about an hour. Finally, an hour preparation time was given to make notes for an individual presentation. The presentation lasted 10 minutes, with time for questions at the end.

    Interview steps

    Interviews

    • Phone
    • 1:1
    • Group / Panel
    • Senior Management
    • Video

    Tests

    • Numerical
    • Personality
    • Verbal reasoning
    • Psychometric

    Other

    • Assessment centre
    • Group excercise
    • Background check
    • Presentation
    • Competency based questions

    Rating the interview

    • How would you rate the pre-attendance information? 4/5
    • How well was the interview organised? 5/5
    • What was your overall impression of the organisation? 5/5
    • What was your overall impression of the selection process? 5/5
    • Did the interview reflect the overall values / culture of the organisation? 5/5
    • Would you recommend this company to a friend? 5/5
    • Did you want the role following your interview? 4/5
  • Account manager - Mandarin speaking

    3.4286/5 | Interview date: April 2018 | Job offer? No |

    Was this helpful? Yes 6

    Sectors: Marketing

    Difficulty rating 80.0 / 100

    Interview process

    Uploaded my cv and application. After few days, I got the invitation to the test. After 2 days, I got the email told me that I failed the test. I still have absolutely no idea why I failed. The test includes almost 60 questions in a hour. Except technical jobs, other job applicants all got the same test.

    Most difficult question

    A drawer has 10 red socks, 10 black socks. In dark, how many socks A should get out the drawer to make sure A will get the right pair of socks?

    Interview tips

    I don't actually have any practical advice since the questions in the test are quite tricky. some of them includes math calculation(but you can't use calculator) and some logic questions, like the socks one(the right answer is 3).

    Experiences at the assessment centre

    Quite empty and quiet but big company

    Interview steps

    Interviews

    • Phone
    • 1:1
    • Group / Panel
    • Senior Management
    • Video

    Tests

    • Numerical
    • Personality
    • Verbal reasoning
    • Psychometric

    Other

    • Assessment centre
    • Group excercise
    • Background check
    • Presentation
    • Competency based questions

    Rating the interview

    • How would you rate the pre-attendance information? 4/5
    • How well was the interview organised? 5/5
    • What was your overall impression of the organisation? 4/5
    • What was your overall impression of the selection process? 1/5
    • Did the interview reflect the overall values / culture of the organisation? 4/5
    • Would you recommend this company to a friend? 3/5
    • Did you want the role following your interview? 3/5
  • Sales and Marketing Graduate

    4.8571/5 | Interview date: January 2017 | Job offer? Yes |

    Was this helpful? Yes 11

    Sectors: Marketing

    Difficulty rating 60.0 / 100

    Interview process

    Following the initial application, online tests and video recording, I was invited to a telephone interview. This lasted around half an hour and consisted of a number of questions around education, motivations for the role, key competencies, previous work experience and background knowledge on the company. They also asked a couple of questions to determine your level of commercial awareness.

    Most difficult question

    If we were to ask your previous manager what your main weakness is, what would they say?

    Interview tips

    - Read up on the latest industry news
    - Be prepared to talk about yourself - motivations for the role, why you're suitable - research their key competencies
    - Be yourself - you don't have to shout the loudest to be noticed
    - Include quieter group members
    - Keep an eye on the time in group exercise/analytical test
    - Prepare your own questions during face to face interview - this is a great chance to display your interest in the role/company, besides just asking if you get a car!

    Experiences at the assessment centre

    The assessment day was based at the Nissan Head Office, and consisted of four separate tasks:

    - Group exercise
    - Analytical test
    - Face to face interview
    - Pre-prepared presentation.

    There were 4 candidates invited to each AC.

    The group task involved working in pairs to discuss our approach to a given task (related to Sales and Marketing), followed by a group discussion with all 4 candidates, and a group presentation to the management panel - followed by several questions.

    The individual analytical test lasted an hour, where we were given a data sheet to analyse before writing a report with our recommendations/comments on the data.

    The face to face interview was conducted by a member of HR and one of the hiring managers. This lasted an hour, and consisted of a number of competency questions, an in depth discussion of your CV, your motivations for the role and questions about the company/industry (think market share, recent industry news, best selling etc.). I found this part of the day quite enjoyable. They're not there to trip you up at all - it's a chance for them to get to know you, as well as an opportunity for you to get to know the company and where you'll fit in best.

    Next we were taken to lunch, where we had a chance to meet the current graduates in a more relaxed environment. This gave us a chance to ask them any questions regarding the role, their personal experience and life outside of work.

    A week before the assessment centre, we were tasked to create a 20 minute presentation in response to a brief Nissan had sent across. Here we were assessed on our ability to interpret research, analyse the topic given, alongside the ability to display a cross-functional business understanding. On the day, we presented to a panel of Nissan's management team who used the remaining time to ask questions regarding our presentations.

    Interview steps

    Interviews

    • Phone
    • 1:1
    • Group / Panel
    • Senior Management
    • Video

    Tests

    • Numerical
    • Personality
    • Verbal reasoning
    • Psychometric

    Other

    • Assessment centre
    • Group excercise
    • Background check
    • Presentation
    • Competency based questions

    Rating the interview

    • How would you rate the pre-attendance information? 5/5
    • How well was the interview organised? 5/5
    • What was your overall impression of the organisation? 5/5
    • What was your overall impression of the selection process? 4/5
    • Did the interview reflect the overall values / culture of the organisation? 5/5
    • Would you recommend this company to a friend? 5/5
    • Did you want the role following your interview? 5/5
  • Marketing Executive

    4.1429/5 | Interview date: July 2015 | Job offer? Not yet |

    Was this helpful? Yes 4

    Sectors: Marketing

    Difficulty rating 40.0 / 100

    Interview process

    The first stage of the interview process was when I was invited in for a group interview, initially 15 people were selected for the group interviews as I was informed by my recruiter however only 6 people turned up on the day for the group interview.

    We were sat in a board room and had informal presentations from the Head of Marketing and Events, Marketing Manager and current Marketing Executive to provide more information on Euromoney and Euromoney Conferences.

    Following this we were then asked to interact with our partner sat next to us and after 3 minutes present back to the team as much information as we could remember about our partner. This was a fun and fairly informal exercise.

    We were then asked to complete a general knowledge questionnaire of one A1 side consisting of a few numerical and general knowledge questions such as; capitals and currencies of different countries worldwide.

    Following this we were then interviewed in different rooms one on one by the Marketing Manager and Marketing Executive. These interviews lasted around 20 minutes and I was asked about my passion for Euromoney Conferences, the events and marketing industry, my experience in marketing from previous jobs and what I could bring to the role. The questions were fairly generic and easy to prepare for.

    Most difficult question

    Personally the most difficult questions I was asked were in the general knowledge questionnaire as this is not something I had anticipated or prepared for. Whereas, I had prepared for the generic interview questions of my passion for the business, industry experience, marketing capabilities etc.
    The questionnaire was fairly informal but asked a wide range of questions about the G7 countries, which countries have the largest economy China, Japan or India? Which country used to be in the G8 but is not and has now formed the G7? What is the capital of Brazil, Thailand and Japan? What currency is used in China?

    As Euromoney Conferences operates worldwide with international clients, sponsors and attendees it is important to this role to have a strong understanding of global issues.

    Interview tips

    Before interviewing with Euromoney Conferences make sure that you fully understand what Euromoney are all about and then understand the difference between their subsidiary Euromoney Conferences.
    During the group panel board room the Head of Marketing and Marketing Manager presented to the group about what Euromoney Conferences involves. However, she was looking for contributions from the interviewees and asked the group questions about our knowledge and understanding of Euromoney. E.g. What do you currently understand about Euromoney? Who are our competitors? What sponsors do we use?

    I was able to answer these questions posed to the group as I had completed considerable research before the interview. However, some group members remained very quiet during this informal discussion which did not leave a positive impression and noticeably these candidates were not invited to the second stage of the interviews.

    Also, make sure that you are very well prepared for the one to one interviews to demonstrate your enthusiasm for marketing and events and give examples of your personal experience in the industry and how you can make a significant difference in this role.

    Experiences at the assessment centre

    As we were in a small group of only 6 candidates we remained in this group for most of the exercises e.g. during the presentations from the Head of Marketing and Marketing Manager.

    We were then split into three groups of 2 and asked to interview our partner for 1.5 minutes each and try to find out as much about our partners life as possible e.g. their school/uni life, work experience, personal background etc. Then we were asked to present back to the group and members of staff as much as we could remember about our partner as possible. This exercise was fairly informal and although it seemed to test our memory it was focused more on our confidence in presenting to a group of people.

    We were then asked to individually complete the general knowledge questionnaire. Once we completed the questionnaire we were then called for our one to one interviews with the Marketing Manager and Marketing Executive. Once this was complete we were free to leave the premises and the assessment morning was finished.

    Interview steps

    Interviews

    • Phone
    • 1:1
    • Group / Panel
    • Senior Management
    • Video

    Tests

    • Numerical
    • Personality
    • Verbal reasoning
    • Psychometric

    Other

    • Assessment centre
    • Group excercise
    • Background check
    • Presentation
    • Competency based questions

    Rating the interview

    • How would you rate the pre-attendance information? 5/5
    • How well was the interview organised? 5/5
    • What was your overall impression of the organisation? 4/5
    • What was your overall impression of the selection process? 4/5
    • Did the interview reflect the overall values / culture of the organisation? 4/5
    • Would you recommend this company to a friend? 4/5
    • Did you want the role following your interview? 3/5
  • SCA Go Graduate Program

    2.7143/5 | Interview date: July 2015 | Job offer? Not yet |

    Was this helpful? Yes 7

    Sectors: Marketing

    Difficulty rating 60.0 / 100

    Interview process

    I was received by two women who did say their names, but not their function.
    One mainly asked the questions and the other took notes, although the other also had some clarifying questions. We had a small chat at the beginning and soon we moved on to discuss my CV.
    What they wanted me to do was to describe my education. Since I'm not from the UK I couldn't talk about A levels or anything, so I basically started at the age of 4 explaining what I had done. They would ask me things about what modules I liked in high school, and why.

    Because I have done lots of internships and projects, they wondered if I had any gap years and when I said no, they wondered how I combined it all. They were also interested in my Bachelor dissertation, what topic it was on and what the company did with my advice.

    They asked me what I look for in a company, and where I would see myself in 5, 10 and 20 years from now. They also wanted to know what brands I favour and why and which I dislike. The same was asked about people/ leaders.

    They asked me what kind of job I'm looking for and why I like marketing. They also wanted to know how I feel about moving to other countries.

    The phone interview lasted for about 20 minutes and the face to face for about an hour.

    Bot interviews so far were really nice, everyone was very kind to me and made me feel very comfortable.

    Most difficult question

    I think this depends on how much you know yourself and your wishes and if you want to please the recruiter by giving perfect answers.
    For me personally I though the questions about where do you see yourself in 5, 10 and 20 years. Can you say you see yourself in another profession? I want to do a PhD. in the future, which means I will possibly need to quit my Job. But I chose to tell them that I aspire a academic career and that I for now would like to experience how it is to work for a big company. I believe honesty in these questions is most important. If you want to make an impression anyway ;)

    Interview tips

    Practical advise is to not over prepare. I even went unprepared! Before I practiced questions and things I wanted to say, only to sound like a robot during my interview! Now I was completely relaxed, not stressing about what I was SUPPOSED to say, but really having a conversation rather than answering questions perfectly. I felt like I was more in the moment, paying more attention to what the women were saying and also enjoying it more, making me smile and look like a nice and confident candidate. They asked me what I knew about the company though, couldn't really answer that one, but I just turned it around and said thats why I'm here, to learn more about you.

    Experiences at the assessment centre

    No Tasks.

    Interview steps

    Interviews

    • Phone
    • 1:1
    • Group / Panel
    • Senior Management
    • Video

    Tests

    • Numerical
    • Personality
    • Verbal reasoning
    • Psychometric

    Other

    • Assessment centre
    • Group excercise
    • Background check
    • Presentation
    • Competency based questions

    Rating the interview

    • How would you rate the pre-attendance information? 2/5
    • How well was the interview organised? 3/5
    • What was your overall impression of the organisation? 3/5
    • What was your overall impression of the selection process? 3/5
    • Did the interview reflect the overall values / culture of the organisation? 1/5
    • Would you recommend this company to a friend? 3/5
    • Did you want the role following your interview? 4/5
  • Assistant Director

    3.5714/5 | Interview date: May 2015 | Job offer? No |

    Was this helpful? Yes 9

    Sectors: Marketing

    Difficulty rating 80.0 / 100

    Interview process

    I had an initial telephone interview, which was with their recruitment team and lasted about 15 mins and was just about my experience and CV. Then I was invited to an interview in one of their centres. It was two interviewees, with basic questions about my experience and also scenario based questions like what I would do if someone complained of a colleague being racist or what I would do if the director was away and the teams performance started slipping. I also had to do a role play selling a gym membership, which they email information about previous to your interview. They then give you feedback and then you repeat the role play. Be sure to take their feedback on board for the second role play. Then I was just asked to chat with some children and they watched from a distance- this was the nicest part. Overall lasted about two hours. Was called the next day to be told I was through to the assessment centre round.

    Most difficult question

    The role play was the most nerve racking

    Also the question about the performance of the team slipping whilst the director is on holiday and how I would combat it

    Interview tips

    Definitely do you research and prepare because you need to be able to sell the product assertively in the role plays. Put across your assertive manner and confidence because that is what they are looking for, you need to show you also love the product. I'd say this is more a marketing role than teaching so be sure you know this before going in.

    Experiences at the assessment centre

    Again I was sent an email prior to the assessment day saying I had to prepare a presentation about marketing the explore product , and a role play with a primary school teacher who is interested in partnering with her school. This was done with two people watching. There was also another interview, one to one and maths and English tests which was pretty easy. There was then a lunch at Zizzi's in which they were definitely still assessing us! Finally there was a group session, one where we had to put items in priority from a shipwreck and where we all put words into a hat and had to talk about it for a minute.

    Interview steps

    Interviews

    • Phone
    • 1:1
    • Group / Panel
    • Senior Management
    • Video

    Tests

    • Numerical
    • Personality
    • Verbal reasoning
    • Psychometric

    Other

    • Assessment centre
    • Group excercise
    • Background check
    • Presentation
    • Competency based questions

    Rating the interview

    • How would you rate the pre-attendance information? 5/5
    • How well was the interview organised? 4/5
    • What was your overall impression of the organisation? 3/5
    • What was your overall impression of the selection process? 4/5
    • Did the interview reflect the overall values / culture of the organisation? 4/5
    • Would you recommend this company to a friend? 3/5
    • Did you want the role following your interview? 2/5
  • SEO Intern

    3.8571/5 | Interview date: April 2015 | Job offer? No |

    Was this helpful? Yes 3

    Sectors: Marketing

    Difficulty rating 60.0 / 100

    Interview process

    Interview process was split into two interviews. First was a one to one with the training/personnel manager, second interview was with two other managers. I was asked generic interview questions about strengths/weaknesses. What area do I think I need most improvement on? How previous employers would describe me. How my friends would describe me. Both time we went through my CV and I was asked to talk about different points/aspects. What I enjoyed about what I had done. Then I was asked what I would expect from employers. Which personalities did I work best with. Time management questions e.g. if I had 12 hours of work to do in a 12 hour day what would I do?
    The 2nd interview was concluded with an Excel test and a Literacy test. Each taking half an hour.

    Most difficult question

    Questions about how others perceived me were the most difficult. In previous interviews feedback suggested that I did not let enough of my own personality into my answers. So I struggled to find a balance between giving answered that reflected well on me and being more myself.

    Interview tips

    Both times the interviewers said that the interview was informal. So there is a less stressful atmosphere.I would suggest researching the company as in the second interview they asked how I would describe the company to others and what my initial impressions were.

    Experiences at the assessment centre

    Excel Test: Checking Data, Data Entry, Analysis

    Literacy Test: Grammar, Spelling, Writing, E-mail, Tone of voice between co-workers and clients

    Interview steps

    Interviews

    • Phone
    • 1:1
    • Group / Panel
    • Senior Management
    • Video

    Tests

    • Numerical
    • Personality
    • Verbal reasoning
    • Psychometric

    Other

    • Assessment centre
    • Group excercise
    • Background check
    • Presentation
    • Competency based questions

    Rating the interview

    • How would you rate the pre-attendance information? 3/5
    • How well was the interview organised? 4/5
    • What was your overall impression of the organisation? 5/5
    • What was your overall impression of the selection process? 4/5
    • Did the interview reflect the overall values / culture of the organisation? 3/5
    • Would you recommend this company to a friend? 4/5
    • Did you want the role following your interview? 4/5
  • Marketing and Commercial

    4.4286/5 | Interview date: April 2015 | Job offer? Yes |

    Was this helpful? Yes 4

    Sectors: Marketing

    Difficulty rating 40.0 / 100

    Interview process

    The initial phone interview consisted of asking me about my knowledge of the company, so what their business model was, how they generate income, what I like or maybe don't like about their service. They then proceeded to test my language skills since they were looking for someone with good Swedish language skills, and asked what I thought some of the trends in the Swedish market was, who their biggest competitors might be etc.
    The face-to-face interview was with a woman in the Marketing department and a guy in the Commercial department. They handed me a piece of paper with a scenario on it, I got some time to read it through, and then they proceeded with asking me questions regarding how I would increase revenue, broaden the market and retain current customer base, all based on my own knowledge and the information on the paper.

    Most difficult question

    Some of the Marketing questions regarding the scenario were difficult, since I suspected they wanted quite specific answers.

    Interview tips

    Research the company thoroughly, especially news coverage. Analyse what you think their strategy and business model is. Use their service, I did and when they asked me to tell them specifically what I liked about their service I could tell them what I thought since I'd used it. Be yourself, and don't think that you need to know everything. They'll be able to assess whether you have the right sort of thinking for the company by the questions that they ask and how you answer. By using a scenario instead of competency based questions, you might feel like you're thrown into the unknown, but it's good because they'll get a much better sense of who you are since you won't be able to practice your answers.

    Experiences at the assessment centre

    There was no assessment centre.

    Interview steps

    Interviews

    • Phone
    • 1:1
    • Group / Panel
    • Senior Management
    • Video

    Tests

    • Numerical
    • Personality
    • Verbal reasoning
    • Psychometric

    Other

    • Assessment centre
    • Group excercise
    • Background check
    • Presentation
    • Competency based questions

    Rating the interview

    • How would you rate the pre-attendance information? 3/5
    • How well was the interview organised? 3/5
    • What was your overall impression of the organisation? 5/5
    • What was your overall impression of the selection process? 5/5
    • Did the interview reflect the overall values / culture of the organisation? 5/5
    • Would you recommend this company to a friend? 5/5
    • Did you want the role following your interview? 5/5
  • Media Assistant

    3.5714/5 | Interview date: April 2015 | Job offer? No |

    Was this helpful? Yes 2

    Sectors: Marketing

    Difficulty rating 40.0 / 100

    Interview process

    We we invited to a graduate assessment day and were given a week to make a presentation on direct marketing of a particular shop. We were also told to prepare for a test, a group activity and an interview. The presentation was in front of all the candidates and staff. The test was mostly numerical based, which I found surprising. I had prepared mostly for verbal reasoning, and didn't expect about 90% of the test to be on maths for an admin/ marketing job. There was no group activity in the end and then there was an interview which was really short and informal, I asked them more questions than they asked me.

    Most difficult question

    The 'name your strengths and weaknesses one' is the one I always dread.

    Interview tips

    Make sure you spend an equal amount of time preparing the presentation, revising tests and preparing interview techniques. I was so worried about the first two and it was the interview I ended up failing, though I thought it went well at the time because it was quite casual.

    Experiences at the assessment centre

    Test, presentation, interview

    Interview steps

    Interviews

    • Phone
    • 1:1
    • Group / Panel
    • Senior Management
    • Video

    Tests

    • Numerical
    • Personality
    • Verbal reasoning
    • Psychometric

    Other

    • Assessment centre
    • Group excercise
    • Background check
    • Presentation
    • Competency based questions

    Rating the interview

    • How would you rate the pre-attendance information? 4/5
    • How well was the interview organised? 3/5
    • What was your overall impression of the organisation? 4/5
    • What was your overall impression of the selection process? 3/5
    • Did the interview reflect the overall values / culture of the organisation? 3/5
    • Would you recommend this company to a friend? 4/5
    • Did you want the role following your interview? 4/5

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