Marketing Executive
Interview process
The first stage of the interview process was when I was invited in for a group interview, initially 15 people were selected for the group interviews as I was informed by my recruiter however only 6 people turned up on the day for the group interview.
We were sat in a board room and had informal presentations from the Head of Marketing and Events, Marketing Manager and current Marketing Executive to provide more information on Euromoney and Euromoney Conferences.
Following this we were then asked to interact with our partner sat next to us and after 3 minutes present back to the team as much information as we could remember about our partner. This was a fun and fairly informal exercise.
We were then asked to complete a general knowledge questionnaire of one A1 side consisting of a few numerical and general knowledge questions such as; capitals and currencies of different countries worldwide.
Following this we were then interviewed in different rooms one on one by the Marketing Manager and Marketing Executive. These interviews lasted around 20 minutes and I was asked about my passion for Euromoney Conferences, the events and marketing industry, my experience in marketing from previous jobs and what I could bring to the role. The questions were fairly generic and easy to prepare for.
We were sat in a board room and had informal presentations from the Head of Marketing and Events, Marketing Manager and current Marketing Executive to provide more information on Euromoney and Euromoney Conferences.
Following this we were then asked to interact with our partner sat next to us and after 3 minutes present back to the team as much information as we could remember about our partner. This was a fun and fairly informal exercise.
We were then asked to complete a general knowledge questionnaire of one A1 side consisting of a few numerical and general knowledge questions such as; capitals and currencies of different countries worldwide.
Following this we were then interviewed in different rooms one on one by the Marketing Manager and Marketing Executive. These interviews lasted around 20 minutes and I was asked about my passion for Euromoney Conferences, the events and marketing industry, my experience in marketing from previous jobs and what I could bring to the role. The questions were fairly generic and easy to prepare for.
Most difficult question
Personally the most difficult questions I was asked were in the general knowledge questionnaire as this is not something I had anticipated or prepared for. Whereas, I had prepared for the generic interview questions of my passion for the business, industry experience, marketing capabilities etc.
The questionnaire was fairly informal but asked a wide range of questions about the G7 countries, which countries have the largest economy China, Japan or India? Which country used to be in the G8 but is not and has now formed the G7? What is the capital of Brazil, Thailand and Japan? What currency is used in China?
As Euromoney Conferences operates worldwide with international clients, sponsors and attendees it is important to this role to have a strong understanding of global issues.
The questionnaire was fairly informal but asked a wide range of questions about the G7 countries, which countries have the largest economy China, Japan or India? Which country used to be in the G8 but is not and has now formed the G7? What is the capital of Brazil, Thailand and Japan? What currency is used in China?
As Euromoney Conferences operates worldwide with international clients, sponsors and attendees it is important to this role to have a strong understanding of global issues.
Interview tips
Before interviewing with Euromoney Conferences make sure that you fully understand what Euromoney are all about and then understand the difference between their subsidiary Euromoney Conferences.
During the group panel board room the Head of Marketing and Marketing Manager presented to the group about what Euromoney Conferences involves. However, she was looking for contributions from the interviewees and asked the group questions about our knowledge and understanding of Euromoney. E.g. What do you currently understand about Euromoney? Who are our competitors? What sponsors do we use?
I was able to answer these questions posed to the group as I had completed considerable research before the interview. However, some group members remained very quiet during this informal discussion which did not leave a positive impression and noticeably these candidates were not invited to the second stage of the interviews.
Also, make sure that you are very well prepared for the one to one interviews to demonstrate your enthusiasm for marketing and events and give examples of your personal experience in the industry and how you can make a significant difference in this role.
During the group panel board room the Head of Marketing and Marketing Manager presented to the group about what Euromoney Conferences involves. However, she was looking for contributions from the interviewees and asked the group questions about our knowledge and understanding of Euromoney. E.g. What do you currently understand about Euromoney? Who are our competitors? What sponsors do we use?
I was able to answer these questions posed to the group as I had completed considerable research before the interview. However, some group members remained very quiet during this informal discussion which did not leave a positive impression and noticeably these candidates were not invited to the second stage of the interviews.
Also, make sure that you are very well prepared for the one to one interviews to demonstrate your enthusiasm for marketing and events and give examples of your personal experience in the industry and how you can make a significant difference in this role.
Experiences at the assessment centre
As we were in a small group of only 6 candidates we remained in this group for most of the exercises e.g. during the presentations from the Head of Marketing and Marketing Manager.
We were then split into three groups of 2 and asked to interview our partner for 1.5 minutes each and try to find out as much about our partners life as possible e.g. their school/uni life, work experience, personal background etc. Then we were asked to present back to the group and members of staff as much as we could remember about our partner as possible. This exercise was fairly informal and although it seemed to test our memory it was focused more on our confidence in presenting to a group of people.
We were then asked to individually complete the general knowledge questionnaire. Once we completed the questionnaire we were then called for our one to one interviews with the Marketing Manager and Marketing Executive. Once this was complete we were free to leave the premises and the assessment morning was finished.
We were then split into three groups of 2 and asked to interview our partner for 1.5 minutes each and try to find out as much about our partners life as possible e.g. their school/uni life, work experience, personal background etc. Then we were asked to present back to the group and members of staff as much as we could remember about our partner as possible. This exercise was fairly informal and although it seemed to test our memory it was focused more on our confidence in presenting to a group of people.
We were then asked to individually complete the general knowledge questionnaire. Once we completed the questionnaire we were then called for our one to one interviews with the Marketing Manager and Marketing Executive. Once this was complete we were free to leave the premises and the assessment morning was finished.
Interview steps
Interviews:
- Phone
- 1:1
- Group / Panel
- Senior Management
- Video
Tests:
- Numerical
- Personality
- Verbal reasoning
- Psychometric
Other:
- Assessment centre
- Group exercise
- Background check
- Presentation
- Competency based questions