Composing a great advertAdvice
Composing a great entry
Great ads attract the best candidates. Here are a few tips for creating those memorable ads. Think of your posting as an advertisement. The more inviting and informative it is, the better the response. Good ads get results! Here are some helpful tips…
Refrain from creating job titles and job descriptions containing text like, "Great opportunity in..!!!!!!!!!!!!!!!!" this devalues the opportunity for graduates, and has a "get rich quick" approach which is usually not what graduates want.
Remember, graduates on the whole are looking for long-term, carrer building entry positions that allow them to use some of the skills they have used whilst at University and College. You should therefore tailor your adverts to emphasise the points within your job which demonstrate these factors.
The more descriptive the better. Graduates see the job title when they
search so make sure it's as descriptive and enticing as possible. If possible include the job location and your
Example: Trainee European Marketing Manager, London, IBM
Use this field to include keyword tags related to your role which are not mentioned in the job description itself.
Example: Manchester, Salford, Bolton, Trainee Account Manager, Sales, Business Development
Keep it brief, candid and informative.
Example: ABC Company, an international provider of consulting and contract services, has positions available with clients throughout the UK., and specialty positions worldwide. Our fast-paced marketing sector has an immediate need for competent, hands-on, recently graduated candidates with knowledge of marketing to youth sectors.
Be specific. Example: Prefer an independent self-starter with a degree in a business or marketing related subject. No formal experience necessary but the ability to demonstrate creativity and a flair for marketing communication will be an advantage. Hands-on experience with the Internet would also be beneficial. You will represent the company as a diplomatic, people-oriented team player and also function as an advocate for the client to help ensure integration, success and job satisfaction.
Make sure you include the following:
- Start Date
- Degree classification required
- Experience / Skills Required
We advise where possible to state a salary rather than using 'competitive'. If its not company policy to list specific salaries we suggest that you list a salary range for example £21,000 - £23,000. We tend to find that the more detailed the information describing the role the better the response.
We provide the facility to include filtering questions with your job posts. Candidates must answer the questions with a "yes" or "no" response before they apply for the role. Make use of filtering question to improve the quality of your applications. Typical filtering questions include -
- Are you authorised to work in the UK without time or VISA restrictions?
- Are to able to commute or relocate to [location]?
- Do you have a 2:1 or above in [degree subject] or related subject?
- Do you have 12 months work experience in [role] or similar?
- Do you have full UK driving license?
Your contact details will be extracted from the information you provided at registration, so make sure they are correct!