Internet / Digital Media Jobs & Graduate Schemes

Working in Internet / Digital Media

The Internet and Digital Media sector attracts two kinds of graduates. These jobs look for candidates that can operate in a variety of fields, but apply similar skills. Employers look for candidates to be internet and technically savvy, on top of industry trends and be able to add a creative element to their work. The roles that are offered in this sector are varied and can be fascinating careers to pursue.

There are two sides graduates can look to ply their skills and explore their interests in. First, there is the technical side of the Internet and Digital Media. This can include such job roles as web developer, cyber security and data analyst. These kinds of roles require graduates to have excellent knowledge of not only how the internet works but understand the concepts and practicalities behind it. Being able to understand what makes websites function and look great is important but an understanding to modern day threats to big company websites are becoming a pressing issue for the sector.

The other side is more creative. Digital Media also includes job roles in web developing but also encompasses more elements of digital marketing, search engine optimisation and harnessing social media. These roles do not always require graduates to be fluent in HTML and Java script, although it can come in handy. What they require of applicants is that they understand and can utilise these skills and processes to really advance a company's online presence and reception.

The cogs of internet

Roles such as web development and design can lend themselves to jobs in Computing and IT. However, if candidates are looking to specialise and make a career out of the internet, a slightly different set of skills and passions are needed to impress employers. What candidates should be primarily emphasising to employers is how technically proficient they are. For example, if a candidate can demonstrate previous experience in web building and design it will increase the likelihood of their application being carried forward.

Knowledge of programming languages such as HTML, JavaScript and C++, amongst others is a great start. Employers might not be just satisfied with a qualification, either from your degree or otherwise, but candidates would be advised to have a portfolio of examples ready to awe recruiters. Some of this can be taught on the job. For example, Detica offer training with the job without requiring strong previous knowledge of certain technical skills.

Some of these roles can demand a strong ability to absorb and process information on a large scale. This can be beneficial for graduates with degrees in maths, physics or other conceptual degrees. Candidates should be sure to emphasise their ability to understand and make sense large amounts of complex information. Examples of problem solving and logical thinking are effective when working in this area, especially when applying to large cyber security companies.

Digital Media, marketing and making a name online

A different side to the internet are the opportunities available in digital media and online marketing. While this will always have a lot of cross over with elements of marketing and media, the digital aspect can offer a totally different career and requires a different skillset. The media side of the internet offers such roles as Online Marketing, Content Production or SEO manager. These three different fields are an example of the variety that candidates can hope to explore.

When considering online marketing, candidates must understand that this is an extremely competitive sector. Experience or internships are vital to secure any success. For example, graduates would be advised to have evidence of where they have developed marketing skills outside of their degree. Sometimes skills that have been earned in degrees are appreciated, but if a candidate has gone that extra mile and shown a real passion for this, employers will be impressed. It could include doing the marketing or online campaigns for events or societies at university.

Employers look for graduates to be competent with search engine optimisation (SEO). An understanding of how this works is important for keeping websites in prime, readable positions. If a candidate can harness Google and other search engines they can improve the websites visibility and therefore improve visits and impressions. In the modern day, employers view this as vital to a website's success. Evidence should be put forward if a candidate has been involved in any university marketing, student media promotion or promotion of a personal blog.

Content Production is a role that is becoming more popular with web based companies. This requires the successful candidate to produce written content for websites and other types of copy. Important elements of SEO and marketing ideas also come into play with this role. However, the role requires applicants to have an excellent command of written English and be able to apply them to the website's needs. Candidates should provide a portfolio of examples of where and what they have written. For example, this could have been in student newspapers, student magazines or any other copywriting they have undertaken. Using the writing they have undertaken at university should not be disregarded, but evidence of different styles would be advantageous.

Internet / Digital Media Case Study - BAE Systems Detica

Case Study
See each move as an opportunity to learn and develop. Use it as an opportunity to build new networks, improve and gain skills

The Employer - Kiera Lawrence (Emerging Talent Recruitment Manager - BAE Systems Detica)

Kiera Lawrence

Name: Kiera Lawrence
Job Title: Emerging Talent Recruitment Manager - BAE Systems Detica
University: University of Southampton
Course: Management Sciences

What competencies do you like to see in candidates?

When we review a candidate's application there a few things that we are keen on seeing. One of main competencies we like is an attention to detail. This works well with the roles we offer and can make them be a success here at BAE Detica. They need an appetite to learn because the role can be demanding and although they get the necessary training it is good if they are able to pick things quickly. Also evidence of being a team player really adds to an attractive application.

Can you talk us through the application process?

Our application process is really simple. We ask candidates to simply upload their CV and a cover letter via our website and then answer a few short questions.

What is the most common mistake you see in an application, which leads to candidates being rejected?

There are two main reasons the majority of our candidates get rejected. The main one is we get a few applicants that do not meet our high academic criteria and standards so we cannot continue their application. Others get rejected because of spelling or grammatical errors. If candidates don’t take the time to check through their applications it shows us a carelessness.

What is the main piece of advice you would give a graduate starting at BAE Systems Detica?

I think with any consultancy role, the main thing is to show that you are willing to be adaptable. Being a consultant means that you may get moved about in terms of location and project. See each move as an opportunity to learn and develop. Even if it is not quite the project or location you were hoping for, remember it is not forever, and you can use it as an opportunity to build new networks, improve and gain skills that might help you get on a different project in the future.

What's the main challenge graduates face when they start?

Due to the nature of consultancy, graduates may not know what they are doing until they have finished their initial induction. Don't worry about this - projects will typically be based near to the location that a company offers.

Where do you see the company in two years' time?

Due to the way that the company has expanded over the last few years internationally, I think we are going to be doing even more international work.

If you weren't a Emerging Talent Manager, what would you be?

I started off in training and sort of fell in to graduate and early careers recruitment. I love it, and to be honest I couldn't see myself doing anything else. It's cheesy but true!

The Employee - Matthew Shipton (Data Analyst - BAE Systems Detica)

Emma Payne

Name: Matthew Shipton
Job Title: Consultant - BAE Systems Detica
University: Durham University
Course: Physics BSc
Graduation Year: 2012

How did you find your graduate job in the Internet security?

I was good at processing large amounts of information both on the computer and in my head. I wanted part of that in the jobs I was applying for. As part of the Detica interview I had to present a difficult to understand idea to employers. They knew nothing about what I was presenting on but I made a real effort to understand.

Why do you think you were successful at BAE Systems Detica?

The presentation was one of the components of my success. I did a lot of extracurricular activities while it university, such as orchestras, sports and I got involved with the student union. I had a little work experience in IT related fields, but not a great deal.

What do you actually do?

It largely depends on the client and the job. I’ve spent three to four months on client’s site. You will get a task which is your own. It is up to you to come up with the best way of dealing with it, implementing it and working with different teams to review it.

In the systems and work we are doing we are protecting the core of their business. Depending on the area, fraud is a major loss of revenue and there have been cases where it has brought companies down.

What skills do you need?

When you start as a date analyst they take you on a six week training programme and teach you the foundation of everything you need to know. There are people here with IT backgrounds, but it tends to be people with numerical and conceptual backgrounds. The ability to absorb conceptual information is important. Fraud has been around for years and years. It is only now that data analytic skills are being used to combat it.

What is the best thing about your job?

The fraud side I find really interesting. I don’t think there is a way to keep up with the crazy ways that feel come up with top commit fraud. At the same time part of what we do is try to build systems that detect strange things going on that are not indicators of fraud, but could be new modus operandi for fraud. Reading up about these different ways that fraudsters try is a fascinating part of the job.

And what is the worst thing about your job?

If you come from a non-computing back ground, a degree where you’ve not done that much programming, you might find it more challenging. Detica are interested in these degrees and the business is very supportive. .

What advice would you give to graduates applying to BAE Systems Detica?

I think people should really research what they are looking for and what they want to do. It is fine not to have much of an idea about what you want to do. What really makes you stand out is if you do a little bit of research before, tailor your application and make sure you know what you’re letting yourself in for. Make sure you know what you can offer the company and what they can offer you.

If you want to find out more about graduate jobs with BAE Systems Detica, please take a look at their minisite.

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