Company Company Profile
What are we about?
We are an independently owned investment management firm. With over a century of history behind us and with 9 out of the 20 largest pension funds in the world as clients, we have a strong future as a partner owned and operated business. We have a focus on stability, allowing us to take a long-term view for both our clients and the people who work here.
Company background
Millward Brown was founded in Leamington Spa in 1973 by Maurice Millward and Gordon Brown. In 1976 Maurice and Gordon set the world’s first continuous tracking study for Cadbury’s to explore the issue of ad ‘wear out’. In 1994, the company invested in a massive Research & Development for evaluating brand health, resulting in the launch of BrandDynamics in 1996. BrandDynamics proved to be so successful that WPP adopted and adapted it as BRANDZ; a massive database of brand data to be used across the WPP network, which to date has covered over 64,000 brands. The BrandZ Top 100 Most Valuable Global Brands ranking launches annually in partnership with the Financial Times. Today, Millward Brown continues to develop and expand its expertise by developing new solutions to measure the effects of online advertising, sponsorship and PR and offer insight into the constantly evolving marketing landscape.
How do we help our clients?
Working with 90% of the top 100 global brands, we help our clients achieve even greater success.
Develop brand strategy: Helping clients to deliver a concise brand strategy that addresses key questions such as What should my brand stand for? Who is my target? What offer should I take to market and At what price? to ensure the brand reaches its full potential. Select consumer touchpoints: Identifying the best marketing and sales channels to reach target audiences, whether it’s new or traditional media, sponsorship and entertainment, or in-store.
Optimise communication: A complete suite of marketing communications solutions to help clients develop brand messages and creative, and achieve the best results across media and marketing platforms.
Monitor in-market progress: Comprehensive tracking services to help clients evaluate the effectiveness of marketing programmes, media activities, brand experience and customer response and ensure brand objectives are met.
Evaluate financial outcomes: Helping our clients to understand the impact of their marketing strategies on long-term brand equity, through a range of proprietary solutions and analytical ROI tools.
Maximise business potential: Exploring future opportunities and placing brand and marketing decisions in the context of overall business and portfolio strategy.