Online & Experiential Marketing Internship

Job Description:
Student Aid is a young fast growing student media group that is looking for a bright and ambitious individual to help with its rapid expansion. The only media company to provide brand/product placement direct into student rooms, Student Aid is offering an exciting opportunity for any prospective marketer looking to kick start their career or get experience whilst at university.

Student Aid requires an innovative intern to develop the digital media arm of the business to coincide with the launch of www.student-aid.co.uk in January 2010. The successful candidate will be an accomplished student with a sound grasp of the student scene and psyche, some commercial experience is preferred but not essential.

The role requires a self starter with a sound understanding of marketing and the creativity to apply our concept to a variety needs and situations. This opportunity requires the intern to hit the ground running where they will be required to complete full project lifecycles from ideas and planning to implementation and completion,

Responsible to: Directly to the Managing Director
External relationships: Media agencies, potential partners, universities, student groups, clubs and societies.
Internal relationships: Senior Management, Marketing, Finance and Administration
Salary: Unpaid, on the job training + glowing references.
Duration: Either Part Time (15 hours/week) or Full Time: 3 to 12 months
Location: Hammersmith, London

Main duties:

• Create marketing campaigns across all types of media (digital, experiential, direct etc) that will help generate brand awareness and signups of www.student-aid.co.uk
• Establishing partnerships within organisations that will be able to help raise the profile of Student-Aid.co.uk amongst the UK student population
• Involvement within all other marketing operations to help develop all other elements and channels of Student Aid
• Keeping abreast of issues affecting below the line marketing companies and the industry, collecting competitor intelligence.

Skills, Knowledge and Experience required:

• Innovative individual with an entrprenurial flair
• A confident negotiator, ability to get the most out of any situation.
• Strong client management skills and ability to manage expectations.
• Capable of hands on problem-solving, with ability to generate ideas and solutions.
• A positive and determined approach to researching and analysing new business opportunities.
• Ability to use own initiative, pay close attention to detail and prioritise tasks.
• Strong and confident communication skills.
• Excellent organisational and time management skills.
• A positive attitude to dealing with people and business processes.
• Capable of working independently, and look further afield for opportunities.

Company Information:

Student Aid is a fast growing student media group that provides a range of unique channels for brands to target the exciting youth market. Student Aid’s first channel was to be the first and only company to provide product/brand placement direct into student rooms across the UK. Student Aid is rolled out across the UK’s leading Universities as their official welcome parcel and is placed on fresher beds to greet their arrival, containing product samples, vouchers, a university guide and branded student essentials to ease students into university life.

Launched in 2008, providing parcels to 60,000 student bedrooms across 22 universities, Student Aid in 2010 will provide 150,000 parcels to over 50 universities. Among Student Aid’s forthcoming range of additional media channels to be introduced Student-Aid.co.uk will be launched in January 2010, which will enable students to do everything from buying club/festival tickets & downloading discounts to sharing lecture notes and social networking.

Student Aid as a new concept has worked with brands such as Colgate, Tetley, Original Source, L’Oreal, Drench, Nivea, Nature Valley, Kleenex, Diam, Lush, Haribo, The Independent, Lynx, Orange, Bebo, IKEA, Heinz, Ryanair, Megabus, Blockbuster, Mentos, Gumtree, Boots and Borders.

Check out our 2009 parcel @ http://www.student-aid.co.uk/2009Parcel/