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ABC ELECTRONIC (ABCE) works on behalf of the industry to manage standards for electronic media measurement so that every part of the industry can have confidence in the data they use. We are independent, not-for-profit and a subsidiary of the Audit Bureau of Circulations (ABC).
We ensure that when electronic media traffic is counted, it is counted in a way that adheres to industry agreed global standards. Effectively, we make sure that one electronic product or service counts its audience figures in a comparable way to another.
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