
ABC ELECTRONIC (ABCe) works on behalf of the industry to manage standards for electronic media measurement so that every part of the industry can have confidence in the data they use. They are independent, not-for-profit and a subsidiary of the Audit Bureau of Circulations (ABC).
They ensure that when electronic media traffic is counted, it is counted in a way that adheres to industry agreed global standards. Effectively, they make sure that one electronic product or service counts its audience figures in a comparable way to another.
Find out more, please call us on 020 7609 5400 or email us direct.